Facebook marketing: Facebook is now big ground for business. A low investor can generate lucrative profit by small business if he/she will follow the tips and strategies properly. This guidance will teach how to success
What is Facebook Marketing?
In present time Facebook is much more popular social media in the world. Facebook has exceeded 950 million users, only USA 145 million that 43 % of total which provides uninterrupted access to potential customers, so you better understand that Facebook is big ground for marketing
A facebook user can make effective campaigning to promote himself, any company, product or services by creating a facebook page and these types of page give ads, offer to sell of various products on the right side of your facebook page is called facebook marketing.
In short advertisement on various product or service, organization, making group or fan page by your facebook page is called facebook marketing.
Facebook marketing plan for Small Business in 2018:
Why Do Facebook Marketing?
Mark Zuckerberg founder of Facebook, In 2004 Facebook started its first journey. After the start of the journey, Facebook did not look back. Facebook’s monthly active use of the survey of 2016 is 1.86 billion. The number of Facebook users per day is 1.15 billion. Facebook uploaded daily almost 300 million images. Every visitor’s average time on Facebook is 20 minutes. 5,10,000 comments, 2,93,000 statuses and 1,36,000 images are uploaded every minute. Facebook has created 16 million local business pages. 42% of businessmen that’s why Facebook is their main tool of business about 50% of users aged 18-24 can wake up when they wake up or use Facebook. Facebook usage increases by 17% per year and it is increasing steadily. Just think, in 2017, Facebook’s active user is 186 billion, there are user accounts of WhatsApp user, 50 million Twitter users, 28 million 40 million, so you can get an ad for advertising in the platform. Facebook has access to more than 60 million Internet users.
What is the best way to marketing without analog marketing?
Facebook ads are more important than banners, cyber boards, billboards, festoons, papers, radio, or TV ads – they result in lower costs. Through Facebook, you can make the highest level of marketing. Facebook Marketing, you will be able to check your marketing results promptly, and if you need to stop running your ads then you can advertise in new ways. You can review your results by Facebook Marketing. Facebook advertising is very low. Currently due to the wide spread of social media, especially Facebook, almost all people are connected to each other so you can easily get your message delivered to others. Online presence is being seen for public, private or small startups, so for all, the campaign is very important for business success at this time. The biggest reason for your coming to Facebook advertising may be the possibility of more promotion at lesser time. Whether you are the proprietor of a small business or a large corporation, Facebook is a valuable marketing medium to increase customer exposure and increase your business exposure, where you send your message from all levels to all ages you can there is no alternative to Facebook marketing for creating a brand.
How to Optimize Facebook Ad?
There are many types of ad waiting available for Facebook marketing. There is a different presentation. Spend some time to find out if a strategy for your product or organization may apply. Because always the same type of ad could not be so interesting.
Some useful tips must be remembered:
- Ensure proper use of Grammar and correct spellings.
- Use images that will accurately present your product and draw attention to the audience.
- Give accurate information.
- Place the “Call to action” option in the ad.
- Highlight the “contact info” section. If you have a phone number in the communication field, then give the correct number.
- Keep the comment option for audiences.
- Review how other organizations are doing the marketing and try to focus on their products.
If you have more than one ad added at the same time, and then analyzes each different data. Give more importance to the ads you receive from your Audience. On the other hand, you can temporarily close the ad with relatively low response.
Never do the things that are:
- When writing any content in English, do not ever write all the letters in a capital letter or small letter.
- Be careful with the use of images. Avoid using any inconsistent images with the product.
How to Start Facebook Marketing?
I’ve divided Facebook Marketing into 2 categories. The first can be used without a paid or independent second pay or marketer.
Marketing without individual or paid:
When you start marketing on Facebook itself, it is called independent marketing. You can do this from your own Facebook account. This is an important issue because if you want to do marketing yourself then your account must be Standard. In social media, people do not want to believe in strangers easily, and if they do not believe, then people will not express their desire to listen to anything or anything from them. If you want to increase your identity, you must do something, and this objective will be done regularly. You have to stay and share different types of articles or videos, so you will have a contact with them. In this way you will be able to become a believer through regular contact post comments. Now let’s talk about how to make a standard account for Facebook marketing. Here you must first create a good facebook profile. Prepare an account with a beautiful profile picture on Facebook with all the information. Make profiles with no wrong information. To create a good quality account, your account needs to be sorted. Try to make yourself special, and then it can easily make you trustworthy to everyone. Now you have to be careful about adding friends. If you do not add a friend who is also a marketer, then it will be seen that the marketing you are doing is not coming in any way. So you have to be careful about adding friends. Now you have to get back to the real work. You will have to make everyone acceptable, and that goal will make you familiar with regular post, comment etc. Create and post different types of post content over time.
Try to express yourself in this regard, people will want to help you and you will get good support during your marketing time. Try to answer all questions and your transparency will be made. Try to open the group to discuss this, create your own group at the center of the discussion, so you can do your marketing here as well. You have to be tactical to promote any topic and you have to do marketing using that technique. Avoid direct marketing; this will create a good attitude towards you. Helping your marketing strategy in different groups or beginners you can also make paid marketing, help you with different marketers or you can make yourself and paid marketing. Paid Marketing is a great marketing startup; here you have to be aware of many things to be successful with marketing. Besides, due to the problem of the dollar system in our country, it is not possible to get paid marketing. So if you do not have a MasterCard and do not have much expertise then contact the marketing agency. Stay with us Very quickly, we will give details on how to do paid marketing with the solution of MasterCard.
2018 Facebook marketing plan for Small Business:
Currently, online-based services are increasingly increasing, while increasing the use of online marketing and digital marketing. Social media marketing is part of digital marketing. Facebook marketing is 2 types: paid and organic. You can take the risk of choosing any one if having your online marketing skills are very important.
There is nothing to say about the popularity of Facebook. Facebook is the most popular social network on this planet. The number of active users is 750 million. So, Facebook is a great part of your business’s online marketing strategy.
In this post we will learn about some tips and tricks for small business Facebook marketing.
- Segmentation (Targeted): Target the right audience this matter is actually applicable to all types of ad waiting. Segmentation is the separation of all customers who are more interested in purchasing your product, because reaching your ad is most important to them. So first target your audience, then campaign.
How to target the audience?
Facebook marketing gives you the opportunity to reach the desired audiences. Here are some filters that allow you to target them according to the location of the audience, age, gender, preferences list, and even past purchases. The more you target the audience, the more likely you will be successful. For example, reaching 100 million Facebook users is more effective and affordable than reaching 850 million random users.
- Give accurate information about the product:
Only target audience is not all. Represent your product accurate information to Audience in such a way that they are interested in buying your product. Think about how many advertisements we see on magazines, televisions or web every day. You must be tactical to survive in all competitions. Its purpose will succeed only when you can sell products through Facebook marketing.
The main components of Facebook Ad are Title, Body Text and Image. Try to present the topics in a concise and interesting way.
- Post-test at different times of the day:
Most business companies post their posts on Traditional Business on Facebook. But you have to consider the large communities of your visitors are abroad? In that case you can post in days or at different times of the day. It certainly will bring different results. It will depend on the types of users of your product. On the basis of trial and error, you can find the best time for the post. Of course, you should refrain from the automated post. If needed, you can use Facebook’s schedule tool. Here’s one thing to keep in mind, when a new post will be your audience expect that someone is alive (awake). In that case, when you can not immediately reply to their questions or quarries, they will be able to bury you dead (asleep). That’s not good for you.
- Give visitors a chance to discuss:
You might want to bring a new product or a new design. In that case you can take feedback from your fans. You may run a survey on their behalf or get information about your new logo or the color of the product that will help you manage your business properly. It will not only increase the brand rigidity of your product, it will give you a sense of what your fans are asking for.
- Set the right budget:
Do you think, the more budget will bring you success soon? This idea is not true at all. Facebook, official advertising donors discourage budget set at the highest bid. So be careful to set the budget. You can set the budget for every click or per campaign ratio if you want. Again, very low rates may not be as effective
- Use Images:
The images are usually shared more. One study found that more than just text or links, image post gets more than two. You do not have to buy expensive camera. You can download Instagram on your smart phone and take snap instantly and upload it to your Facebook page.
- Become the biggest fan of yourself:
To know about recent trends, you need to know your Facebook page outside of your business page. So if you do not already have a personal account, you can open an account today. It gives you the opportunity to see your business in the eyes of the fans, as well as to see what your compactors are doing and to get ideas about other users.
- Keep in touch with your fans even outside Facebook:
You can do this with your email list. You can give the user an incentive to record the name on your mail list. You can collect email lists in different ways. Learn more about smart methods to collect email id from Facebook.
- Use call to action:
Since you do not want the user to visit your site just once, you can use a “call to action” graphic on your page tab. Visitors can easily become your fan and add you to their feed and give them all kinds of opportunities for them.
- Make exclusive content:
Make the demand for what you have. Create content for visitors, they will be encouraged to like your page. These can be any particular product information, interviews, menus, etc. that goes with your business.
There are several ways to do this (they are constantly changing) such as Apps of Custom FBML (Facebook Mark up Language). Some of those who like your page will have the option to access exclusive content.
- Easy URL:
You can create a vintage url for your business page. It will help your fans find your page more easily. Your URL should be: www.facebook / yourbusinessname.
- Post Weekly Pin:
Facebook gives your business a chance to post on your page by posting a post for the week. So to put that information you want to push. It can be a cell, promotion or an event that you can put them on the page. To pin you hover over the selected post and select “Pin to Post” by clicking on the pencil icon.
- Show Milestone:
Not only is your relationship updating not a milestone in Facebook. You can highlight the achievements of your company that may be the founding anniversary, the target of a certain number of fan’s goals, or new product launches.