ppc-management-services

ppc-management-services
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ppc management services:

ppc marketingThe PPC ads show at the top of the search results page, Both SEO and PPC are part of Search Engine Marketing  which is one of the tools you can use as part of your overall Internet Marketing campaign.

Define PPC?
pay-per-click, is one of the most popular forms of PPC. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

ppc analysis:

Keyword Research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.Keyword Research for PPC
An effective PPC keyword list should be: PPC click through rate
Relevant – Of course, you don’t want to be paying for web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click through rate, effective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
Expansive – PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.
PPC advertising campaign will be, you can achieve a lot by focusing on:
Keyword Relevance: Crafting relevant PPC keyword lists, tight Keyword group, and proper Ad text.
 Landing Page Quality: Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
Quality Score: Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

ppc campaign:

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:PPC-search-engines
Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted Ad text & landing pages.
Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

adwords management:

Google AdWords:
Google AdWords: Google AdWords provides just about everything you could want in pay per click search advertising. It’s quick and easy to set up an account and you can have your ads up and running in about 5 minutes from sign-up. PPC-search-enginesThere are excellent tutorials to help the new advertiser, and a number of good tools to assist advertisers to increase conversions

AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
Yahoo Search Marketing: Yahoo! Search Marketing maintains a highly professional, well maintained site. It pioneered the pay-per-click search engine model in 1997,after seeing a need for a more focused search engine. After operating as GoTo.com the name was changed to Overture and in 2005 it was rebranded as Yahoo Search Marketing.

 

ppc search engines:

Overture:
Currently Overture is used to provide paid search listings on many of the top search engines and internet portals such as: Alltheweb, AltaVista, Yahoo, MSN, and many other portals, search engines, and web sites. Yahoo purchased Overture in 2003 along with AltaVista, AllTheWeb, and Inktomi to own their own end to end search product.PPC-search-engines
Types of Overture Accounts
Overture has two account types, Self Serve and Fast Track. Self Serve promotion accounts are for those who already know a little about marketing and the internet. Overture Fast Track adds a few features such as
 search term selection assistance
 title and description assistance
 budget management assistance
 Free Account Optimization
 Assistance with Tracking URLs
 6 months of priority service
 and automatic editorial approval

If you know little about the above categories it is the correct path to take. If you do know about the above categories you may be better off with self serve. I recommend most people learn enough about PPC to control their own ads, or outsource it to a quality SEM company.

Espotting.com

Espotting is a major European based pay per click search engine. Until recently, Espotting.com was essentially the European equivalent of Overture. They are expensive, but it is because they can afford to be. They could justify these prices because they had exceptionally broad coverage.

PPC-search-engines
This is one of the few exceptions to the rule where opening an additional account (beyond Google AdWords and Overture) may be well worth the added required resources. If you are targeting a European audience with your pay per click campaign, Espotting can give you significant distribution.

FindWhat.com
FindWhat was second only to Overture until Google AdWords became a major player in the PPC arena. If you are listing in highly competitive words you will notice that FindWhat usually has a deep discount to those prices on Overture for the same terms. Granted, Overture has a more broad user base and affiliate network, but FindWhat is still a great source of PPC traffic.PPC-search-engines

In Jan 2004 FindWhat enabled Intellimap distribution In addition FindWhat has many great account admin featuressuch as:

Campaign Scheduler – allows you to say when your account should be on or off.
AdAnalyzer – determines the ROI of your ads.

Many top SEO experts do not consider FindWhat to be a top tier or second tier pay per click search engine, but consider it to be in between. FindWhat has the largest distribution level of any of the mid sized pay per click search engines.

LookSmart LookListings
LookSmart is customer-oriented, with a great deal of information on their site to help you optimize your ads, and easy access to customer service reps to assist you in setting up a campaign. Various documents are available explaining the options in detail and recent customer webinars are available for viewing online as well that deal with LookListings CPCs, budgets, using the online Advertiser Center, as well as more general advice on keyword choices to garner more leads. You can also subscribe to an email containing news, tips, best practices, and LookSmart special offerings.
Enhance:
To effectively carry this out, you must ensure you tailor your campaign in such a way to maximise your Quality Score as determined by Google Adwords.
The age old conundrum facing companies is turning high levels of traffic into conversion which will yield profit. However, it is crucial that companies do not buckle under low rates of conversion and instead implement the wealth of PPC enhancing measures out there. If this is carried out effectively, you will see your company’s ROI increase substantiallyPPC-search-engines

It is imperative in today’s age of SEO to divert paid advertisement or PPC traffic to landing pages in order to maximise the chance of conversion. In doing so you maximise your Return of Investment (ROI) by ensuring your company has a varied amount of leads.
Quality Score is Google’s ranking of your keyword selection and PPC campaign. Your Quality Score is used by google to ascertain you cost-per-click (CPC), which is then multiplied by your maximum bid to give your ad rank in the auctioning practice.

Your Quality Score is dependent on a number of factors. These include:
 Landing Page quality
 Keyword relevance
 Ad Text
 Click Through Rate

The ePilot:

ePilot also has a number of help options including a FAQ and a list of hints for maximizing your click-through rates. The help that is available is good for both beginners and experts. The ePilot AdCenter offers sophisticated features to help you manage your pay per click campaigns. These include a keyword research tool which also shows your competitors’ bids.PPC-search-engines
the specialized Smart Groups feature you can choose the keywords that matter most and manage more frequently. Advanced algorithms let you group keywords by high traffic, bid amount and more for easy bid price updating.

Their Client Services team provides personal, professional hands-on customer service.</br

The Kanoodle:
The Kanoodle PPC Engine and Internet Advertising Service is one of the oldest services around. Started in 1999, the high quality, results driven PPC engine delivers relevant traffic from such sources as BING, CNET, InfoSpace, MarketWatch and USAToday. PPC-search-enginesKanoodle delivers laser targeted traffic based on keyword selection, product reviews, articles, blogs and RSS feeds. Kanoodle can deliver any type of solution, for any type of website and in any size that is needed. Whether you need traffic and clicks to your site or desire high converting, pay per click visitors to the sites of your clients the Kanoodle PPC Engine and Internet Advertising Service should be your service of choice.
LYCOS.com:
A leading web portal, today announced a multi-year agreement whereby Ask.com will be the search and sponsored listings provider for the LYCOS Network, including LYCOS.com, Hotbot.com, Tripod.com and Angelfire.com. Under the terms of the agreement, Ask.com will provide branded algorithmic search, including Web Search, Image Search, and Zoom Related Search, as well as the Ask Sponsored Listings advertising product across the LYCOS Network. PPC-search-enginesLYCOS is the fifth most popular portal in the U.S., consistently ranked as a top 20 U.S. Web property, with more than 6 million monthly unique visitors using LYCOS Network Search. In addition, LYCOS will transition its current sponsored listings advertisers currently using its pay-per-click platform, InSite AdBuyer, to Ask Sponsored Listings, and will promote the Ask.com PPC product to advertisers throughout the LYCOS Network.
Mirago:
Mirago is a performance based advertising company in Germany and the United Kingdom. They provide a service called a PPC Engine, PPC-search-enginesor Pay Per Click, advertising. A PPC Engine uses Internet advertising to draw traffic to your website. When a website contains these ads, the publisher will often earn a predetermined monetary amount whenever the website is visited. The ad can also generate money if a user clicks on a link as well.

Search123:
Search123 offers free account set-up, keyword research and expansion, and account management and optimization services. Whether you need assistance writing a few titles and descriptions or would like ongoing assistance in managing or optimizing your account, the Search 123 Advertiser Services team is will provide free, personal service
Search123 has a relevancy guide. This means they do have rules about the sites that are listed and whether they will list a site or not. If you list a site that falls outside the guidelines that are specified, or bid on inappropriate keywords, your account will be cancelled.

Related another PPC Search engines:

Yahoo Search Marketing: ppc marketingYahoo! Search Marketing maintains a highly professional, well maintained site. It pioneered the pay-per-click search engine model in 1997,after seeing a need for a more focused search engine. After operating as GoTo.com the name was changed to Overture and in 2005 it was rebranded as Yahoo Search Marketing.

 

MIVA: MIVAMIVA provides a full suite of management tools to help improve ROI. MIVA is a network of partner sites powering over 2 billion queries per month. When you open an account with MIVA your ad can appear across the MIVA network
7Search: 7Search focuses on serving website owners of “low profit margin” categories of business that cannot afford to pay over ten cents per visitor

ABCSearch: ABCSearch has been around since 2001. According to ABCSearch it is the world’s largest privately held meta search engine handling over 3 billion searches a month across its network of specialized engines and smaller search engines offering online advertisers an affordable way to diversify their PPC traffic efforts.
Microsoft adCenter: Microsoft adCenter is the new player in the big league when it comes to pay per click search marketing, but it’s already making an impact. It offers a great range of features including the ability to target your ads to Live Search users who match your optimum target-market

Findology: Findology Interactive Media, Inc. was founded in May 2000 and is currently serving over 3 billion searches per month.

Marchex’s: Marchex’s stated mission is to provide consumers with the most comprehensive and compelling local experiences on the Internet; to provide local businesses with the best products for acquiring customers; and through a shared commitment to each other and to its customers, to deliver consistent product innovation and shareholder value creation.

Searchfeed.com: Searchfeed.com provides online advertisers with a cost-effective, easily tracked method of generating sales leads.

PPC Paid Search Marketing search engines:
paid-ppcPayperclickAnalyst.com: Long-standing site with reviews of major pay-per-click search engines, along with news about
Pay PerClickSearchEngines.com: Another long-standing guide to paid placement search engines, with links to articles and resources about dealing with them.
Seach Engine Advertising: Compilation of general articles about how search engines sell listings-based ad units, as paid placement and paid inclusion.
Search Engines Advertising Article: Compilation of articles from Search Engine Watch and around the web offering specific tips and advice on getting more out of paid placement and paid inclusion listings on search engines.

 

Summary:
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

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