I’ve big tried to provide accurate information on keyword research tools to explained how to find right keywords to target for SEO, PPC display ads, search ads, video ads, apps magically fast and free
What is keyword Research?
Keywords are the most important SEO element for every search engine; its choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. Keywords are ideas and topics that define what your content is about phrase that describes the contents of a Web page and the analysis of which ones yield the highest return on investment (ROI). By finding popular search terms and including them in your content, you can be sure that you are providing content that readers are actively looking for. The knowledge about these actual search terms can help inform content strategy, or marketing strategy overall.
How to optimize Keyword?
Keyword optimization is also hardest tasks in search engine marketing or others purpose because of its difficult nature, most site owners does not spend sufficient time optimizing keywords. If you do not use keywords what you looking for then you could not obtain your proper goals that mean no traffic, no sales, and no money. You have to have optimized keywords first if you want further expansion your business and boost your website ranking. You must practice search engine keyword optimization to:
- Content strategy can rank well and connect with searchers
- Write useful content that can connect with potential customers
- Meta Description target keywords in your text that optimized keywords produces more clicks in searches.
- Title Tag is the most important piece of content on your website
- Landing page optimization keywords that were present in your ad text must be present on your landing pages.
- Links should all have your top optimized keywords.
- Target the most popular keywords for attract the most visitors to your website, you should optimize for the most searched for keywords.
- Craft ad text that will integrate your keywords into your PPC ad text.
- make qualified traffic to your website that will drive searchers to your site
- Navigational of brand queries and domain queries
How to Use Keywords for SEO
Keywords can help determine what you’re going to write about so that you have the best chance of attracting traffic. You use keywords by writing content that focuses on topics that cover those keywords, and you make sure to include those keywords in your content. Keywords should also be used throughout the content of the page.
Keyword stuffing in Meta Tags, headings, anchor text, alt attributes, or within the page content is an indicator of spam techniques. This practice is frowned upon by the search engines and can ultimately result in penalization.
- You can use the keyword planner to discover what search terms are popular in your niche.
- Use keywords only as they are truly relevant to the subject matter and in a manner that makes sense to the average user.
- It is very important to make sure that keywords are used appropriately near the top of the page and proportionally throughout the page.
- The first and most obvious use of keywords during the organic search engine optimization (SEO) process is in the keywords Meta Tag located in the head section of the page’s html code.
- Keywords no longer hold the power they once did. If you don’t have great content, then all the keywords in the world can’t help you.
- By doing keyword research, you discover which keywords have the potential to drive the most traffic to your site.
- Making sure that keywords are distributed well throughout the visible page content, they may also be incorporated into image alt attributes to reinforce the theme of the page.
Major steps for Keyword Research:
Keyword research also one of the most difficult I can’t figure out what to focus on and what to ignore. Many of the tools available are confusing and counter intuitive. According to my opinion you have to consider how to stay focused when doing your research, to avoid getting bogged down in the stuff and take a shortcut that will save you tons and time and energy. I’m trying to give you the little solution to your keyword research that consists at least three major steps:
Discover related keywords:
Your research tool will also give you a list of related keywords to consider finding as keywords as possible relating to your Web site. Semantic search principles, to help you think of new keywords that may not occur to you in an initial suggest session. Run the same tests for competition and popularity that you ran on your original list of possible targets and discovery process by allowing marketers to search for related keywords and their relative search popularity. Also focus on finding high popularity, low competition keyword phrases. . Run the same tests on these to determine usefulness and usability.
Make comparison to other search how many times do people search on each of your terms. Analyzing the strength of competitors for potential keywords and Competitive of relevant inbound links they have received. A perfect keyword is one that has lots of searches having high popularity and very few people actively trying to rank for it low competition. Using keyword research tools to check out the popularity of your keywords and provide a quick overview of the competitive landscape on any given search term.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI. The most generic keywords are the most widely searched, but also the most competitive, and sometimes bring mediocre conversion rates. Keyword research demand not only terms and phrases to target with SEO, but also learn more about your customers as a whole.
Why Is Keyword Research Important?
Keywords Research is one of the most important parts of Search Engine Optimization. If you chose wrong keywords searches in search engine that will not provide you the business and Traffic and you cannot properly optimize the pages in your site, or your content strategy to help draw qualified traffic and leads to your site. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs). You better know which words and phrases are most important for your website to rank for. By using effective keyword research tools you can determine a popular, find related markets, rank well in search engines for specific topics to drive traffic to your site and promote your business by enhancing your marketing effectiveness.
To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors. The language they use and the type of content they seek. You can do this by talking to your customers, frequenting forums and community groups, and doing your own keyword research with best keywords research tools.
Key Reason important of keyword research:
- You can use this vital information to create content and add value in the right places and for the right keywords
- It will help you target the audience with buying intent or ready to purchase your products and services
- Understanding the Value of a Keyword
- Keyword research can help you identify new topics to write about
- It can help you determine your chances for getting traffic on a topic
- Focus a page’s content on a single topic
- You can determine how much time and money to spend on a topic
Top 5 SEO keyword research tools:
What is Google AdWords?
Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. In 2000 at first Google launched and manage their campaign to accommodate small businesses who wanted to manage their own campaigns. Google AdWords is an online advertising service developed by Google to help marketers reach their customers instantly. Google’s advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them. By using paid search you can see immediate results and it’s not nearly as difficult to use
AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. You pick some keywords that a searcher might use on Google, and then create an advert that will appear on the SERP based on those keywords
Google would throw a list of searches for you for works is the Quality Score is generally how well an ad group, keywords, ad, and landing page relate to what a person is searching for, and how likely someone is to click on the ad and Pay attention to average monthly searches, competition, and other available metrics to determine relevant keywords to target.
How to Create a Google Adwords Account:
First Step: Visit the website Adwords for Google. Click on “Start up”.
Second Step: Provide a suitable email address. Choose a password and click on create account (for example, firstname.lastname@example.org and pass: amir+sohel2255907)
Third Step: Select the currency on the following page.
Fourth Step: Verify mail address. Click on continue then you will enter the AdWords account. There are two types of AdWords account:
- Starter Edition: It does allow advertising a single product. This type of account is more efficient for beginners
- Standard Edition: To advertise multiple products and advanced users are more likely to choose this option.
How to Set Up a Google Adwords Account:
Google is the most used search engine on the web over 2 billion searches a day, your customers are probably “Googling” something for which you want to show up. After create a Google Adwords Account you have to set up. To start your campaign, go to https://adwords.google.com, find the “Get started now” button, and sign up for an AdWords account. Once you’re logged in, click the “Create your first campaign” button.
How to set up Google Adwords campaigns in easy steps are given below for beginners:
Go to Search engine: you must go to any major search engine that offers a similar service to set up your account. The Adwords page can be found here and make procedure through the step-by-step and created a custom account for your business, you can then begin to create a more personalized campaign for your platform.
Select your campaign type: choose the campaign type, name and certain counties, states or regions where you’re confident of high-grossing sales. It makes include anything from selecting an appropriate title to choosing your ads to be geographically located.
Choose the geographic location: decide how large or small a geographic area you want to target. You can select whole countries, parts of countries, provinces or states, and even cities. You can also choose custom-designated geographic areas can get more refined and better quality results when users finally click your ads and are redirected to your website.
Languages: You will choose the language your customers speak. This will not translate the ad into another language, but it will place ads on search results for people who have selected this language as their primary language.
Create a Google AdWords campaign: Google AdWords allows you to create many campaigns, and each campaign consists of ad groups. Each ad group consists of keywords that are all related to a similar topic, and they can contain as many ads as you want that rotate among the keywords you have. This rotation can be based on clicks, conversion rates, or evenly distributed.
Put your budget: Google Adwords can yield significant click-through rates if your exposure is high. Your budget and ability to scale will ultimately determine the volume of clientele you want to interact with from the onset. Search engines could keep sending ads to Internet users, thus creating a higher price point for your efforts.
Get analytical: To allocate for an Adwords campaign, utilize one of Google’s best tools such as Add plus signs (+), brackets ([ ]), and quotes (“ “) to see precisely how many searches of each type you will get the traffic estimator. This function helps users determine an ideal budget for their program and the number of impressions. In addition to budget estimation, this tool also can help determine where your ad falls on Google’s search results after a campaign has launched.
Create Your First Ad: Use your keywords in your headline limited to 25 characters so make it relevant to attract the audience a good quality ad will result in a higher conversion rate and more leads. The next two lines allow a maximum of 35 characters each. In many markets, it is highly recommended to state benefits on the 2nd line along with an offer or feature on the 3rd line.
Finally, place your URL in the final line of the ad. Here is a brief summary of the Google AdWords template you should follow:
- Headline — 25 characters
- 2nd Line — 35 characters
- 3rd Line — 35 characters
- 4th Line — Display URL
Maximum CPC: All your major keywords will require their own individual prices which mean that each of your major keywords will need a bid price of its own. If you are working with a low budget, it is better to start by bidding on cheaper keywords to ensure that your ads are seen by the highest number of people. An example if you can only afford $70 per day instead of $190, it’s better to bid on low-cost keywords so that your ad can be seen by as many people as possible.
Give your billing information: Your ads will start showing as soon as you confirm your payment information. Now you’re set.
Bottom line: Follow these simple steps, and you will be on your way to creating your first successful Google AdWords campaign. Just remember to keep things simple without using too many keywords and ensure you write a compelling ad that attracts potential visitors.
Benefits of Google AdWords:
Works faster: AdWords campaign can work much faster for a business to get the much coveted first spot in search because it focus on multiple keywords at a time and appears on the top of the page get immediate visibility.
Increase brand awareness: Google AdWords, boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.
Tackle better competition: your competitors are trouble for you that’s why need to keep an eye on them to see how they are promoting their business, what kinds of ads they run, AdWords grip the opportunities that come your way and make yourself stand out from your competition.
Consistently measure performance: It’s very difficult to calculate ROI from traditional media. But, AdWords, would tell you exactly what happened with the campaign. You would know the information who clicked on your ad., how much traffic you have got from AdWords to your website and how much you cost per lead
Benefits outweigh costs: Google Advertising takes the hard work away from advertisers, making advertising simple and effective. The ability to target qualified customers who are not only ready to make a conversion but are actively seeking it opens up a whole new world of customers.
Flexible for marketing: AdWords flexible marketing platform to all sizes of business or service organizations can literally turn Internet traffic on and off using can literally turn Internet traffic on and off using this system
Increases Leads and Customers: AdWords allows you to focus on people who are searching for what you have to offer that means you can continually refine your searches so that only those who want to buy your products or services are sent to your websites through this platform.
Location targeting: AdWords you can make sure your ads are only seen by searchers in your location. You can tell Google to only show your ads to people searching within a selected radius of your business
SEMrush is a leading and powerful tool for digital marketers to do SEO for the website. It is very important and much popular tool used by professional SEO analyst all over the world. The beauty of SEMRush is that can be used by any number of sites and its tool also finding the specific profitable keywords and older bloggers are using to optimize their sites, create the content their audience wants and create a better experience for their visitors. You may be wondering what the tool is all about and different ways that professional bloggers are using it for their own sites.
What is SEMRush?
SEMrush Rank is a custom ranking for domains it’s also displaying how high of a presence a domain has on the Internet based on organic rankings and search traffic. SEMRush can easily work for popular personal blog that relies on Adsense, Infolinks or have a corporate website that needs to bring in more traffic, identifying a variety of keywords, audit your on page SEO, check rankings and back links. SEMRush can easily transform the way that your site functions, and it is one of the essential online marketing tools
SEMrush started in 2008 with a mission to make online competition transparent due to their experiments and constant efforts and now they are world-leading competitive research service for digital marketers. SEMrush is trusted by big organizations like Amazon, ebay, Disney, Hewlett Packard and many more. Many SEO analysts used this tool for: Keyword Research, Site Audit, Keyword Ranking, Backlink Source, Site Positioning, Content Creation with Keyword, Competitive Analysis
How to open SEMrush 30 days free Trial Guru Account:
First step: Click “Create SEMrush GURU Account” button and fill the details in the next page or use this SEMrush Coupon code in the account sign up page.
Second Step: Enter SEMrush account information, email and password.
Third Step: Now enter your billing information. You would not be charged extra fees when signing up to SEMrush.
Fourth Step: Enter your billing address. It’s used to check whether your card information is correct.
Fifth Step: Click “Place the Order” button.
SEMursh Guru Account Features:
- Results per report: 30,000
- Reports per day: 5,000
- Projects: 50
- Keywords to track: 1500
- Pages to crawl: 300,000
Procedure how to use SEMrush:
The SEMrush’s easy to get lost in broad collection of features. SEMrush shows you the overview of the website in a single dashboard. Here included how many features in SEMrush to use in relation topic for your SEO
Keyword Research: Find out specific keyword with a specific number of search results and count specific word
Choosing your competitors: Start the competitive process by going to SEMrush, entering your first competitor, and then viewing the organic positions. This will show us all the competitor’s keywords that SEMrush has found on the first two pages of Google.
Organic Search rankings: Discover all such as website, page, http, sub domain ranking and find out pages ending with a specific file type suffix in a certain position
Better advertising opportunities: SEMRush makes easy to paying for advertising based on these keywords and displays them in a chart. Paid traffic is a great indicator of keywords that make money for bloggers.
Clean your data: going through the keywords associated with each competitor and marking which keywords are relevant and make copy all of these relevant keywords that you rank for into one list and deduce this master keyword list.
Backlink Data: Find out backlinks of the entire site, specific domain and sub domain url and suffix edu domain, how many external and internal links are belongs to source url, estimate age of backlink, include image backlink and nofollow, analyze IP address
Build out a competitive keyword table: To create a topic volume column which will sum all of the keyword volumes associated with a topic.
Mobile user experience: Look out how many pages are not mobile friendly
Opportunities analyze: Try to understand which keyword phrases we should be pursuing.
Considerate your current success: You can see if your traffic is trending up or down, if your rankings are improving or getting worse for your main keywords then uses different related keywords
Bloggers can use of SEMRush: Bloggers are using the software to optimize their sites.
Advantages of SEMrush:
- User-friendly experience can be created to user with optimization techniques.
- Helpful to find updates on keyword ranking.
- Brand reputation can be monitor.
- Improve website’s SEO.
- Make it easy for the search engine robot to crawl.
- Can track the success of social media.
- Monitor website performance and resolve issues on website
KWFinder analyze keyword during the long time and manage selected keywords in multiple lists with SEO statistics for each website in SERP. It is a long tail keyword research tool with a great interface shows you trend, search volume, CPC, and level of difficulty in results. These extra dimensions of the keyword can be relevant, especially when integrating SEO with content marketing. KWFinder also helps you dig into local keyword research you can target your search results by city, state or country
What is KWFinder?
KWFinder is find long tail keywords with a low competition and stand up against all its competitors with all its reliable features comes with low attractive plans. It has an excellent keyword research tool that really simplifies the keyword research process and offer a comprehensive data set to keep expert SEO’s.
Basic Features of KWFinder are:
The features are cool; KWFinder can actually help your keyword research process. Here’s a quick look at the results. Given a short brief of important features and significant metrics for better understand in whole about KWFinder research tool:
Keywords Rank: The key benefits of KWFinder make suggestion to Ranks Keyword Competitiveness and Search Volume with solid customer support. Its finding additional keywords have never been more efficient this system ranks these keywords from 0-100. The scoring is as follows:
- 0-9: Go for it
- 10-19: Super easy
- 20-29: Easy
- 30-39: Not hard
- 40-54: Possible
- 55-74: Hard
- 75-89: Super Hard
- 90-100: Don’t do it
Free membership right of entry: It is give you absolutely free to use, limited to 3 searches per day and 50 keywords per search which is worth enough to comparing other free research tools.
Google SERP results: When you research for a keyword it will also display the top Google results for each keyword, with their domain authority, page authority, the number of backlinks and social shares also. You can use a results filter feature that lets you apply different filters to hone in on the most relevant results.
PPC: Excellent for advertisers to use level of competition in PPC advertising (min = 0; max = 100). It’s simply sort your keyword suggestions by PPC and KWFinder will conveniently display the keywords from least competitive to most competitive for PPC
CPC: you can also find the cost-per-click associated with that specific keyword and average cost per click of the listed keyword based on AdWords data
Backlinks: Backlinks are a critical part of the SEO process. KWFinder will show you backlinks that are pointed at your specific keyword.
Location based Keyword research: You can perform country and city based results on every keyword for ensuring best results for your website
Social Signals: social signals do matter this trending part of SEO.
Advantage of KWFinder:
- Strong data aggregation for keyword analysis
- Also find long tail keywords, estimated page views per month based on SERP position and auto complete feature, suggestions, questions
- Easy to use interface relevant keywords, ranking each keywords and search keywords in 50+ languages
- No need to install research software and having different approaches to collect keyword information giving you unique keyword opportunities
- Most intuitive keyword research tool web based application, multiple research options for unique keyword opportunities, big fast and high quality support providing
- Its can quickly discover keyword SEO difficulty metrics according to location and language
Disadvantage of KWFinder:
- SERP Checker tool preview cannot be customized
- No multi-tab keyword support
- Keyword results are also affecting the import feature
- Credit limit
- Potentially strict request limitations for heavy users
- Not ideal for competitor research
Above all keywords research tools will give the productive related information that you looking for to interest. The result of keyword research will be an extensive which you like to be found. Be realistic about the keywords optimizing for do better to optimize for keywords with less competition and remain it if your site authority increases, the competition of the keywords you choose will too increase.