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Best Free SEO Tools to Get On the First Page of Google

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Free SEO Tools also help to effectiveness your website and track SEO progress. To improve your SEO,  it’s essential to see the best SEO Tools in one place. Keep in mind that strong & powerful SEO Tools you have to use to save valuable time with caution. If you can’t translate the resulting information convert into meaningful, effective steps, then you may be more frustrated. Without the help of free SEO tools is difficult to predict which SEO strategies will increase your website’s ranking in Google search results.

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Free SEO Tools-

You can hire a specialized company to optimize your site for search engines, or try to figure out the basics of optimization yourself and tune your site to perfection. It has no means an absolute exact discipline. You need to test, debug, and play with your site until its optimization is groomed to perfection. Search engines are constantly changing their search algorithms, and it’s up to you to keep pace with them and adjust your optimization to the new state.

We have already clarified how important it is to optimize a website for search engines. Let’s look at the best tools to help you fight for search engine-friendly sites. These are free tools, but always effective. The Free tools propose many reliable & very essential raw information for SEO that covers the different area(s)

Here I’ve shared the most important free SEO tool features.

  • Keyword monitoring,
  • Keyword research,
  • Backlink profile analysis,
  • Site structure analysis,
  • Live rank checker,
  • Performance analysis,
  • Internal link analysis.

What are the SEO Tools?

The features of the Google search engine are massive changes in its search algorithm very frequently because of the addiction of visitors to enter the internet to use it without search engine rules and regulations. Google ranking is going to be difficult that’s why SEO Analysts and SEO workers have to know every technique tool and software to improve for the continuous changes of the Google search algorithm.

The best Free SEO tools can help to optimize more effectively your blogs. The worth of key SEO tools is significant for SEO workers, can very promptly magic solution to obtain top in the search ranking.

Without the use of SEO tools, you will not able to do perfect SEO. So let’s know about a few SEO tools that can easily use entirely free from online that will be more effective comparatively old SEO tools. There are several types of SEO tools, free and paid, if you use paid SEO tools, then it will effectively within a very short time your website

Why Use SEO Tools:6 Reasons You Can’t Deal Without SEO Tools

The idea that free SEO tools are useful for SEO is nothing new. Most marketers know that knowledge is power and SEO knowledge is as powerful as the data is built on.

Having access to accurate, reliable, easy to use SEO tools will make your SEO strategy stronger. They will gain valuable insights on how not only your site performs, but also what your competitors are doing in their SEO efforts.

Let’s go over the basics and get into more brilliant reasons why you should use SEO tools.

1. Shred Competitor SEO Strategy

In a world full of shadowy marketing and SEO tactics, it can be easy to get pulled into the dark side. Fortunately, you can scratch that itch from spying on the competition without crossing any moral lines.

Many SEO tools like SEMrush or Raven tools allow you to dig into your SEO competition strategy.

Not only can you see their release numbers and rankings, but they identify where their backlinks come from and how their content performs on all platforms.

Backlink Profile

One of the craziest ways to spy on your competitors is to use free SEO tools to see their backlink profile. Here, you can see what websites their backlinks come from, the beginning of these sites, the text anchor, and much more.

Then you can place a game plan to reach these same places to create links to your own website. I don’t need to scrub the internet for the industry – you can create a list of opportunities in a matter of seconds.

Keyword Opportunities

Creating a list of keyword opportunities can get harder as you can in the SEO game. You may have hit a wall and you are not sure what pieces of content to build next.

2. Save Time and Money on SEO Audits

Integrated SEO checks deliver a wealth of knowledge when it comes to locating website issues. Unfortunately, in-depth checks many times a year loads of time and money to create by hand.

SEO tools can reduce this time and cost by half while providing the same (or better) quality of results.

Screaming Frog is a fantastic, free crawler tool that identifies loads of potential issues with your website, such as:

  • Orphaned pages.
  • Missing page titles.
  • Missing meta descriptions.
  • Broken connections.
  • Bad page depth.
  • Server page errors.

And more.

Other tools, such as SEMrush and Majestic, automate this process completely, pulling a range of information into an easy-to-read report. You can create these reports for yourself or your customers for as little as $ 100 a month.

The reports are a roadmap for what needs to be fixed on its website – from on-page SEO to content to link to load speed. Working from an SEO audit is the surest way to build a rock-solid SEO foundation for your website.

3. Find High Conversion Keys for Content & Content Marketing

Finding the right keywords for your website is easier said than done. It is not enough to simply identify industry terms that have decent search volume and low competition. Many other factors come into play.

For one, the intent behind search terms users is searching for topics more than ever.

  • For free information?
  • To solve a problem?
  • To buy a product?

Users looking for:

You need to answer these questions.

Find Low Hanging Fruits & Keyword Variations

SEO tools help you identify keywords that you may have never thought of before. It will generate relevant keywords and variations that can be used in different types of content.

Another way is to see what your site is already ranking for, what position you are ranking in, and which one could use a boost.

Use free SEO tools to find keywords that:

Your website is already ranking for, but when some added optimization could make a huge difference.

Your website is ranking for, but you don’t want to rank for it so you can move them from your strategy.

Keywords that perform well and that have differentiations that are worth targeting.

This will tell you whether the existing content needs to be optimized or whether the new content needs to be added.

High-Convert Keywords

Keywords that have a buyer intention behind them are worth targeting as they tend to have the highest conversion rate.

Even if you are not aiming to sell a product or service right out of the gate, you can still use the content to generate leads.

Aim to convert happy keywords and add content upgrades to your content to create a competitive advantage.

SEO tools can also help you determine how your competitors conduct their content marketing.

Just look at the highest-ranking of posts and/or posts with their most backlinks and see if you are using content upgrades themselves.

SEO tools allow you to move beyond your imagination and use the data to fuel a holistic SEO strategy.

4. Monitor SEO Progress & KPIs

Many website owners see their ranking as the main measure of their SEO success. But there are many other metrics worth considering – most notably organic traffic and conversions.

These can be completely difficult to calculate on your SEO success. Fortunately, SEO tools make it extremely clear when your SEO efforts are bearing fruit.

The key performance indicators (KPIs) they measure will depend on your goals and the business model. Some of these may include:

  • Keyword rankings
  • Domain authority
  • Return Number
  • Traffic
  • Form fills
  • Commercial
  • Shares
  • Click
  • Social media reviews

It is worth measuring your progress across multiple metrics and platforms to ensure that not only are you getting more traffic but that this traffic is the conversion.

With tools like Raven Tools, you can even track individual keywords and track backlinks they are trying to acquire. You can create reports that compare your period-over-period progress against your competitors.

You always know if your SEO redemption efforts. Use free SEO tools to keep track of what matters most to your website.

5. Look & Understand Data

Believe it or not, not every SEO PRO is an individual number.

Fortunately, there are many SEO tools to help you make sense of data through data visualization.

What is Data Visualization?

Data visualization is a way of presenting data, such as a graph or diagram. Instead of having to decode the meaning of the numbers yourself, data visualization tools understand and analyze the numbers in a meaningful way.

This is extremely useful if you are mapping your SEO progress over time, looking at users’ demographics, or analyzing the success of your marketing campaigns.

Data visualization with SEO tools

Many SEO tools will generate graphical reports that allow you to view and analyze data at a glance. These can be especially useful when it comes time to explain complex measurements to customers.

Tools like TapClicks provide powerful data marketing virtualization tools that you can use to update your SEO strategy and communicate your client’s strategy.

6. Communicate Clear ROI to Customers

Depressing away from the last point, SEO tools also make it easy to show results to your customers.

Whether you are a marketer or an SEO expert, your customers want to see not only increased traffic but also sales. Free SEO tools make it very clear what works and what doesn’t.

SEMrush reporting options allow you to create custom reports to send to your customers. Showcase KPIs, highlight the work you’ve done, and even add a summary of what the data means.

If you are able to articulate how much leads or how much revenue they are generating for a customer as a result of their SEO investment, they are more likely to stick with you for a long time.

It also makes it easier to place an ad value to get to this next level.

4 Free Tools for SEO Analysis Your Website all Time

SEO analysis is a very important part of developing this particular digital marketing strategy tool.

Do you know what your SEO competitors are doing, how they rank on Google and how much traffic they have?

Knowing this information can be the difference between future success or failure of your SEO.


This tool founded in 2005 by Marcus Tober and focused mainly on competitive analysis. After a few years, Searchmetrics began to focus more on the business market.

As the content marketing influence continued to grow, Searchmetrics focused on the performance of content marketing instead of SEO.

However, the Searchmetrics Suite will tell you about a site’s position in search, how well a particular domain is ranked on Google, and what kind of keywords it is ranking for.

In particular, Searchmetrics has an algorithm based on sets of matching keywords, without taking into account any additional metrics.

2. SpyFu

Just like Searchmetrics, SpyFu has been around for a long time and specializes in providing competitive SEO data.

If you are trying to identify your most aggressive competitors, SpyFu can also give you a list of competitor names for the domain you are analyzing.

3. iSpionage

It seems that most tools display their data in the same way.

However, iSpionage supports more search engines such as Bing and Yahoo and also covers other Google databases such as Australia and Canada.

Unlike SpyFu, the list of top organic competitors in iSpionage does not look so well organized.

However, it is a step ahead of Searchmetrics, delivering accurate and coordinated results.

4. SEMrush

If you go to G2Crowd, you will find that SEMrush is the premier SEO software for small and medium-sized businesses.

SEMrush supports an extensive database of 131 countries (eg Google databases).

Another feature is that the SEMrush dashboard displays the percentage of branded traffic compared to the unnamed, the number of search queries, and the size of traffic provided searches, as well as how it changes over time.

SEMrush also tells you which category (or categories) it belongs to in a domain based on the keywords it ranks in Google.

Knowing all this will enable you to find successful keywords that your competitors are using to rank high on Google and see if these keywords are relevant to your particular topic.

4 Best Free SEO Tools for WordPress  to Boost Your Google Ranking

Now, we go on to more “cool” things that are also very useful and necessary.

Open Site Explorer

Created by Moz, this free tool allows you to check data for any domain name. You can see who has the link to this domain and what anchor text they are using. In addition, Open Site Explorer offers rich information such as top websites, linking domains, which pages have links to your page, etc. This tool is free but limits your searches to one day.


LinkPatrol is a great WordPress plugin that lets you control all the links on your website. LinkPatrol is not as much based on sources as other free plugins that do the same job. But it provides you with a very effective way to clear all anchor text and spammy links.

Broken Link Checker

Broken links not only provide a bad user experience, but can also affect the SEO of your website. If you have been running your blog for some time, then you need to check your site occasionally for broken links and make it. Broken Link Checker is a free WordPress plugin that lets you find broken links on your WordPress page. You can then create these links without even formatting your posts.


SEOquake is an SEO tool available for browser add-on for Google Chrome, Mozilla Firefox, Opera, and Safari. It provides SEO information for any website. These parameters include website ranking, age, latest upgrade, Alexa ranking and much more.

Besides, the SEOquake toolbar can show you all these parameters for all of your search results. This information can be incredibly useful if you are in fierce competition for different keywords. You can even download the search results in CSV format and prepare your own excel forms with the search data

The Best Free SEO Tools to Improve Your Google Ranking

Constantly promising to help our site win over competitors or even increase its ranking for all the keywords we target. Continue on below to see which of these tools can kick your site

In my SEO career, I have tried dozens of such promising tools and only a few are actually useful to improve your website, increase your sales and start hitting the phones.

Continue on below (free SEO Tools) to see which of these tools can kick your site

1Google Keyword Planner

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Google Keyword Planner-

Google offers its users a variety of tools to fine-tune their pages, even if their search engine’s exact algorithm is strictly guarded. Keyword Planner will recommend the best keywords to use for PPC campaign creation.

You also need to sign in to Google to use this tool and fill in your website address. Next, you choose a budget, which is how much you want to spend per day if someone actually clicks on your ad. You choose a target audience and then view the keyword bid for your site. You’ll also find the popularity of the query for this keyword, how often it is asked through Google.

2 Google Webmaster Tools

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Google Webmaster Tool-

One of the most classic and important tools to sort and control how easily and seamlessly the largest search engine spiders in the world are Google Webmaster Tools.

It all starts and everything returns to Google.

With Webmaster Tools, you can register your site’s sitemap and see if you have any crawling errors due to server problems or a robots.txt file.

I recommend that you use it unconditionally to get information directly from the source. A similar tool to Google Webmaster Tools is Bing Webmaster Tools.

I would like to draw your attention to the use of the disavow tool found in Google’s online SEO tools platform for Google Webmasters. Because using it incorrectly can damage your website irreparably, it would be a good idea if you are an SEO beginner not to bother with it and not to deal with this tool.


  • Detects errors on the page that prevent robots from processing properly
  • Can find the right keywords
  • Shows the links that users come from most often

The data thus obtained will provide us with information to optimize the website for search engines. We’ll know what Google queries your site is showing, where you received visits, etc.

3 Google Analytics

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Google Analytics-

Google provides users with a variety of exciting data and tools. One of them is Google Analytics, which you can access for free. They provide data on both websites and mobile applications. It monitors site traffic and displays it in clear statistics. Therefore, we can identify where the site has weaknesses that can be optimized with other tools. Targeted advertising is an indisputable advantage, so we can focus directly on the core of the problem that Google Analytics will detect. They can be accessed by those who have activated their Google Account.

When you sign up for the service, you’ll get the tracking code that you need to embed into your site structure to link analytics to your site. You will then have access to the application, where you can clearly see a lot of very important data. For example, a detailed overview of your site traffic, bounce rate, session length, and so on. The data can be displayed in a graph or in a table. Analytics also gives you access to audiences, a defined segment of visitors based on demographics and interests, whose behavior can then be further explored. If you run an e-shop, the quality of your visit will be a welcome indication to see how many visits to your site resulted in a transaction, and not how much, as well as the latest analytics data about conversion probability.

4 Google Search Console

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Google Search Console-

Would you like to see how Google sees your site itself? Would you like to know how he judges them among your competitors? That’s what Google Search Console is for. The tool was originally called the Webmaster Tool, but Google concluded that the tool is widely used and is suitable not only for webmasters but also for publishers or marketers. You must have a Google Account to use this service. You must add your site after signing in. The service will then generate a special code to add to your site structure. Then you can have your site reviewed and find out a lot of important information.

5 Yoast SEO

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Yoast SEO-

Yoast SEO is one of the most popular SEO plugins for WordPress sites by Dutch Yoast. The Yoast SEO plugin is not the only reason WordPress is the world’s first SEO in search engines.

The very useful add-on tools allow you to automatically create your site’s sitemap and correct any errors that may exist. It also helps you to improve your website by creating shorter headlines, adding different meta tags and meta descriptions for each page, product or post and clearing WordPress of useless SEO files.

Clearly a classic add-on that is invaluable because it does the job of another 10 add-ons together.

In the same range of Yoast SEO, there is the corresponding premium or paid add-ons that you can buy such as Yoast SEO Premium, Video SEO and Yoast Local.

Similar add-ons like Yoast SEO are enough for WordPress, but I don’t recommend anyone that can completely replace Yoast SEO features.


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A keyword analysis is a key to search engine optimization. If you’re wondering which head to use, try Just enter a key phrase here, choose your location, and choose your language. You’ll then get a perfect analysis of whether it is an easy-to-find or worse-term term, as well as a whole range of other keywords that might be relevant to the term you entered. The tool is free, but you normally only have two search results per IP address per 24 hours. After registration, you will get 5.

7 Google Trends

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Google Trends-

If you have a Google Account, you can take advantage of the great free Google Trends tool to help you discover the world’s interest. Just enter a specific query, name, or key phrase in the free field. However, in order for Google to be able to evaluate the worldwide interest in this subject, it is necessary for it to be a more general term or a more familiar term and name. You’ll then see an interest in your search for that term, person, and so on.

You can also target your interest in a particular country, period, category, choose whether to see search results from Google shopping, news, or YouTube. Last but not least, it is possible to compare the entered expression in terms of interest to another. This will give you a clear graph that plots a curve of interest for the two terms.

8 Pingdom Website Speed Tool

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Pingdom Website Speed Tool-

Measuring the speed of our website and every single page within our site is a very important SEO factor that in addition to search engines will also influence the conversion rates of visitors to customers.

With Pingdom, you can measure the speed of loading your website and see what is the slowest to get your website running. With only a small diet to get rid of your website unnecessarily you can see up to a 50% increase in organic search engine traffic.

Think twice before crunching your first page to make your site look rich. The front page and the individual pages should not be rich in graphics and heavy photos but rich in content.

Remove all unnecessary traffic and see what difference your website will have in traffic and customer response to your products and services.

Pingdom also helped me get rid of all those heavy WordPress plugins that didn’t offer anything special in site operation, nor did they increase the actual value the visitor was getting.

Other similar tools with Pingdom are:

  • GTmetrix
  • WebPageTest

Caution, before you try them, you should know where to start testing services. From what country I mean the test server will start to test the speed. If your website is hosted on a foreign server then the absolute numbers in speed will be completely different from the ones in Greece.

9. Xenu Link Sleuth

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Xenu Link Sleuth-

From this address, you can download the Xenu app to help you identify broken links on your site. If your site is bulky, one of the links may not work very easily. Finding it “manually” is obviously very difficult, the link may lie on some nested page, moreover, in a multi-page project is not in human power. If a search engine finds such links on your site, it may lower your page rank and it may cost you valuable positions in the search results.

You can download the application in a short while, during the installation, you just select the folder where the program will be saved. When you first start the program, click the Check URL button and enter your site address. You can also specify links that are excluded from the search. Furthermore, the searched links can be specified very precisely and the e-mail to which the summary analysis will be sent. Then click OK and the application will begin to analyze your site. This will take a different amount of time, depending on how large your site is. In the end, you will be notified that the check is over whether the application should send a report by email.

The results of the analysis will show broken links that may be displayed depending on where they were linked or from which they were linked, as well as a list of redirecting pages. You’ll also find a map of your site. Last but not least, you will learn detailed statistics such as how many HTML pages were loaded, how many images, and in what format.

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On this site, you will find a variety of tools to optimize your site for search engines. The free Search Engine Optimization course is available on the site. If you are proficient in English, it will guide you from the very beginning, through a discussion of search engines, on-page factors, content, keywords, link building and UX (user experience). If you think you’re already versed in this, you can take a test and get a certificate.

If you choose to register on the site, you will have access to comprehensive optimization analysis tools. If you don’t choose any payment mode, you have a limited number of keyword surveys and search results analyze.

Bottom Line:

You can use these free SEO tools that I recommended will aid in different task especially keyword and backlinks. Here given completely free SEO tools, so explore and find the tools that easy to use and perform better in favor of your targeted goals part of SEO

SEO is completely dependent on your own expertise and knowledge. You always have to know about all the latest Google updates, then you will be ahead of your competitors.

By combining the tools, you will be able to build your SEO strategy by setting it up.

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