Do you want to optimize your SEO side articles to position yourself on the first page? In this guide you will find effective top keyword research tools aimed at finding right keywords that generate traffic and conversions. One of the most common mistakes when creating an online business is not choosing the right keywords for your market niche.
Before writing an article for the blog, it is very important to research a correct and proper keyword. By the way, you get many paid and free tools on Google, so that you can search for keywords, but if you are a beginner level blogger and you cannot use the paid keyword research tool then you can get free 10 top keyword research tools. You can easily find the best keyword using the top keyword research tools.
You also learned what is meant by keywords, i.e. the keywords used by users on search engines to find products, services or information. We will deepen the topic, showing you how to find the right what it is and how it works, in simple words, we talked about why optimization for search engines is essential to position yourself on Google and beat your competitors.
Define your goal: Do you want to do with search traffic?
The biggest mistake you can make is to define success as more traffic. But more traffic should not be your goal.
Increasing sales should always be the goal.
Traffic is a means to solve the problem of bus sales. Traffic is not the ultimate goal. Increasing earnings should always be focused on.
When developing a keyword strategy for an e-commerce website, the first step is to define a solution to the sales problem the business wants. These are their real goals.
Examples of typical eCommerce keyword goals:
Feeding various segments of the sales funnel.
Ad clicks and ad impressions.
Building awareness of your site, services, and products.
This is why creating a previous awareness is of major importance as it will help you rank for competitive keywords and key keyword phrases in addition to driving direct sales. (More on this strategy after a while. Keep reading!)
Once you define keyword goals you can begin categorizing your keywords in order to develop keyword categories to address those goals, and in order to build digital marketing and a content strategy.
The first two categories are direct sales and related potential customers; They directly solve a business problem.
The second two categories (Feeding Sales Funnel / Construction CPM traffic levels of research) can be seen as related to the consumer, as they typically revolve around solving a problem for consumers.
What is keyword?
In SEO with the term “keywords”, we identify the searches that users carry out on search engines to find an answer to a specific need. In other words, they are used to define a specific field of investigation.
Be careful: too general a keyword will not be enough to scale the SERP. If you want to index a dental practice with the word “teeth”, rest assured that you will not find it on the first page of the search engines. This key is inflated; it will probably not be useful for commercial purposes.
You have to focus on particularity, put limits on your analysis, but without losing sight of the main keyword. For example: “decayed teeth”. This key phrase is the first step to restrict exploration, intercept a defined need and push your site towards good SEO positioning.
At this point, it is useful to mention the concept of long-tail keywords or long-tail keywords. They are keywords made up of four or more terms, for example: “decayed teeth natural remedies”.
Arrival at the heart of the situation: to obtain success in terms of business, it is important to track down the key phrases with high potential (volume of traffic): with low competition but which have gained some interest over time.
How to Integrating high-quality traffic using long-tail keywords
Let’s take a look at the keyword we used just above, “teeth”. If we do a Google search with this keyword, we see that the results it presents us are 2,650,000.
This is a rather generic keyword, with a high search volume and high competition, as noted by the sites in the top positions.
Difficult to compete against them for this keyword.
For this, what we suggest is to use long-tail keywords in your articles. What are?
They are 4 or 5 word long keywords, more specific, with a lower search volume and, therefore, with lower competition.
An example: “decayed teeth”. This keyword has a lower number of results on the SERP and the competition is not as high as in the case of the other keyword.
By using these keywords you will, therefore, have a better chance of intercepting quality traffic, since users will be more likely to visit your article, which response exactly to their search.
Where to put keywords in your articles for SEO?
There are some elements within a page that are of greater or lesser importance in the eyes of search engines. There we recommend you enter your keywords:
- The title tag of the page is the name of the page
- The URL is the address where the page is located within your site
- The meta description: although it is not essential at SEO level, it is shown that a convincing description increases user clicks
- The tags H1, H2, H3, H4, H5, H6, are the titles used to introduce the paragraphs of your articles
- The title and alt tags of the images are the main titles and the alternative title of the images respectively
- The first and last paragraph of the article
What are the types of keywords?
There are several types of keywords that you need to consider for your website. Solutions that, used with the right attention, can improve positioning. Here are the fundamentals you need to keep in mind:
Main keyword: it is the key around which the SEO strategy revolves starting with the optimization of content. This element must be relevant, relevant and with a high search volume.
Secondary keywords: include the main keyword but with other specific terms. Type: “bad teeth” can become “bad teeth cost”.
Related keywords: these search keywords do not always include the key principle
There are basically three types of keywords –
1 – short tail keyword
Short tail keywords are phrases that people search on Google using 3 or fewer words like “What is SEO”, it is a short tail keyword.
However, there is a lot of searching on short-tail keywords in Google, so because of blogging, there is a lot of competition on keywords of this type, therefore short tail keywords should not be targeted and write articles.
2-long tail keyword
Long-tail keywords are phrases that people use on Google using more than three words. Such an example, “how Off-Page SEO works” is a long-tail keyword.
There is not much competition on this, so most bloggers write articles using the long tail keyword.
3 – LSI Keywords
LSI (latent Semantic Indexing) keywords are those keywords. Which are related to your main keyword only? If you use the LSI keyword with your main keyword, it helps a lot in getting your article ranked on Google.
For example, if your main keyword is “SEO”, in this you can consider SEO as an LSI keyword.
Are keywords important?
I answer you right away: keywords are important, fundamental but they do not represent the only positioning factor. However, they are decisive for opening the doors of the Big G kingdom to you. And do you know why? They allow your content to be found in the organic results of the SERP.
The use of keywords, through good on-page SEO, allows the search engine to understand the meaning of your article and improve the performance of your website or blog.
You guessed it, didn’t you? In this article I want you to understand why keywords are important.
Why keywords are important for the SEO of our blog?
Keywords are very important for the SEO of our blog –
1 – If we research the keywords properly and use them in the article of our blog and write our article well and use the keyword in the required place, then we do not need to do anything else and we Google Can be ranked at the top of
2 – When you use keywords in the article of your blog and in the right place, then only the crawler of Google will know that the article is written on which topic and after that the crawler will give that article the results of Google Gets the show done.
3- If you want to bring a lot of traffic to your blog through SEO, then it is very important for you to first research and use keywords properly. If you have come up with the right keyword search and how to use it in your article, then you have done more than half the SEO of your blog.
Free Top Keyword Research Tools for SEO to Help Your Plan
The search keywords for an SEO is one of the most important activities. When carrying out keyword analysis, it is important to take into account many factors: some of these are quantitative (for example, search volume, keyword difficulty, CPC and number of results), while others are qualitative (for example, research intent, competition and type of competitors) ).
Finding the right word, or the right group of words can make the real difference: increase the visibility and traffic of your website or e-commerce and consequently sales and popularity. For this reason, it is important to choose tools for analyzing the right keywords, which can provide us with quantitative and/or qualitative data on keywords
There are several tools for keyword research – keyword research tool – to help us SEO and SEM Specialists. Most of these tools are paid version and others are 100% free top keyword research tools ideal for starting a medium quality keyword analysis.
So let’s start our excursus among the best 10 free top Keyword Research tools that will help you see your web projects grow. . Each of them better suits a specific keyword research activity and does a job very similar to that of their paid alternatives.
Google Keyword Planner Search Tool
As second among the keyword research free tools, we find the keyword planning tool, Google Keyword Planner. This top keyword research tool can be used for free by everyone, as long as you create a Google Ads account.
Google’s Keyword Planner is certainly one of the most powerful tools for doing keyword research and analysis; it draws directly from the Mister G database and provides very reliable quantitative data on the keywords we want to analyze
It was born as a free tool for Google Adwords advertisers but is currently used as a tool for SEO analysis on word search volumes, the state of competition and to find keyword suggestions and long-tail keywords.
If on the one hand, it is true that it is a very powerful free top keyword research tool. Let’s see specifically how it works and what can be done.
One of the most important functions of the Google keyword tool is the ability to filter your analysis by language, search network (Google, or Google and search partners), all location. In fact, we will be able to see the most searched words on Google not only of a specific region but of an entire city or even of a given neighborhood. Imagine how useful this tool is for those involved in Local SEO.
Once selected location, language and search network, we can choose to analyze a single keyword or a list of keywords.
Google will return a list of the chosen words, accompanied by “suggestions”. The data provided are:
Monthly average searches: this column for an advertiser with active campaigns will only show a vague range (such as for example (100 – 1000 & 1000 – 10000 )
Competition: Indicates the level of competition for the creation of ads on the search network for a given keyword
Top of page bid (low and high range): Once the average CPC was reported here, today Google provides us with the minimum CPC value to appear on the search results page with our ad (in the bottom and in the high one)
In its “non-paid” version, Keyword Planner is very useful for finding keywords related to the topic to which we are approaching and for making superficial assessments on the state of the competition.
This free tool is inspired by Google Suggest but offers additional features. Once you have entered the starting keyword, the program finds a list of suggestions in alphabetical order. In this way, you can evaluate the combinations useful for the web project.
It is a tool similar to Answer The Public. It allows you to find all the long-tail keywords related to the word you entered.
The most interesting feature of Ubersuggest is the ability to search for keywords on other types of engines, such as Youtube (video), Google Images (images), Google Shopping (products for sale), Google News (news aggregator).
How to search for keywords with Ubersuggest
Ubersuggest is a free online SEO tool that allows you to extrapolate all the queries and keywords suggested by Google related to the term you entered in the software. This tool allows you to understand what users want in order to intercept their needs.
From the questions, you asked yourself in point 1 the time has come to start dividing your Excel sheet into the themes of the website you want to position.
Specifically, I searched on Ubersuggest, starting from the word “bonsai”, the first macro-categories. Being upstream the word “bonsai” too generic and hyper-competitive (dry key – not aimed at conversion) I started directly from the thematic, more specific medium tail.
And here is the first result for that relating to “indoor bonsai”.
I did the same thing for the “online”, “external”, “care” “prices” and so on.
From this research, as you can see, I can already identify middle and long-tail keywords, which compared to the number of pages indexed in SERP, competitors and other factors (link building), tend to be easier to position than dry keywords. (Starting from the middle tail keywords, with good search volumes and competition media, it is possible to position the site also for long-tail search terms).
Using the Ubersuggest filter field, I therefore easily extrapolated the relevant keywords. With the “negative keywords” field, you can instead exclude the words you don’t want to have on the list.
Now put the keywords in the corresponding category of your excel and order them by the number of searches. Here you will have the first list of SEO keywords to skim and sort.
Finally, the 100% free keyword research tool brings us a list of related keywords that we can further analyze, also obtaining useful information on the competition and competitors that oversee the SERPs we are analyzing.
Semrush Keyword Magic Tool
SemRush is one of the most important and used SEO suites in the world by those involved in web marketing and SEM. It is a very powerful tool that allows you to make analyzes of different kinds in its paid version, provide important information, data and much more. In the free version, however, the possibilities are very limited except for some tools such as Keyword Magic Tool, the Sem Rush keyword research tool.
This software adopts the policy of letting you try the tools in the beta version for free as long as you register.
Once entered into the tool, we can enter the keyword we want to analyze in the search bar, selecting the country related to the analysis.
Once the search has started, the tool will return a series of quantitative data and a long list of related and long-tail words related to our keyword research, of which, however, a large part of these is obscured if you do not sign up for a paid account.
The data available to us are:
Average Search Volume: The number of times the keyword was searched for
Seasonal trend: The trend of searches month by month within a year
Keyword Difficulty: Degree of competition for organic positioning for that keyword
CPC: Average cost per click
Competition: The level of competition among advertisers who want to gain visibility for that word
SERP Feature: The number of featured snippets and features present in SERP for the given keyword
Results in SERP: The number of results for that search
The free version of SemRush’s keyword research tool also allows you to filter the suggestions related to the starting keyword in a very advanced way. Unfortunately, however, keeping a hidden part of the results for free accounts.
Answer the Public
The 100% free top keyword research tools is Answer The Public, a very useful tool for long-tail keyword research that has replaced Ubersuggest in the daily use of SEO and SEM specialists. The first time you understand each other, you are a bit lost but do not “spoil” why and I invite you to take a look at the end of this article immediately.
Using Answer the public is very simple. Just indicate the language in which you want to carry out keyword research – in the paid version you can also choose the geographical area – and the keyword to be analyzed.
Unlike the free keyword research tools seen so far, Answer The Public does not provide any quantitative data, but only a long list of queries, related keywords and long-tail keywords divided in a very orderly manner between:
- Question query
- Preposition query
- Comparison of query
- Alphabetical order
- Related keywords
You can see the results of this keyword research tool for free both in a list and in a branched view.
The tool very similar in its free version to Answer The Public is Keywordtool.io a tool for the analysis of keywords very useful in searching for long-tail and related keywords.
Again, just enter the keyword you want to analyze and the language. The result will be a long list of long-tail and related keywords that can be filtered through the use of negative keywords.
Keywordtool.io in the free version does not provide quantitative data on average monthly search volume, trend, average CPC, and competition, which instead provides the paid version.
The overview of the best professional free keyword research tools ends here. The listed tools can be useful to those who approach the world of Search Engine Marketing for the first time and want to experiment, without any investment, with keyword research free tools, or to try them before switching to a paid version.
If you know other free keyword research tools and want to report them, do it freely in the comments.
Let’s start with another useful top keyword research tool, always provided by Google: Google Trends.
Google Trends allows you to identify how the trend of searches changes over time.
Just type in the keywords to immediately check the relative popularity of that search query in the previous 12 months.
To understand how this tool can be useful, let’s test the Google Trends results for the “protein powder” search.
To a quick analysis, it seems that the popularity of this research is all in all unchanged during the year.
But if we take a closer look, we can see a gradual decline between August and December, with a resurgence of popularity in January.
This rush is probably due to a general “health effect” that occurs in January.
If we check the Google Trends data of the previous 5 years, we have the confirmation that it is just like that, it is a peak that occurs annually.
(We couldn’t get this information with Google Keyword Planner.)
So if you have a fitness blog, it may make sense to post protein powder content in early January.
Scroll down the page and you will find the ‘Related queries’ box:
I discovered that this method is very useful because it reveals frequent researches that otherwise would not have occurred to me (eg:: “protein powder of bone broth” … does it really exist !?)
This is only the tip of the iceberg of what can be done with Google Trends …
… therefore I recommend you read our complete guide for keyword research with Google Trends
To find the largest list of keyword variations and analyze their SEO profitability, Rank Tracker can be a viable option
When to use it?
The best SEO keywords aren’t often the most obvious. To find keyword gems, you need to extract all possible variations from multiple data sources.
And this is where Rank Tracker is particularly useful with 23 different keyword research tools within it:
Suggestions from Google, Bing, Yahoo, and Amazon;
Google Ads keyword integrator and Google Search Console integration;
Database of all SEO keywords classified by competitors;
A keyword generator and long-tailed questions;
Spelling mistakes and popular permutations;
By using the tools one by one, you get the largest list of keyword ideas. In addition, you can analyze the traffic potential of the keywords and check how high the degree of difficulty and competition on the ranking is. This allows you to focus SEO efforts on what requires the least effort to attract more traffic.
Even though the tool has a paid feature-rich version, the 100% free version is absolutely sufficient for keyword research. It allows you to use all the search tools and analyze the traffic potential of the keywords.
Google Search Console
To find out more opportunities to grow your site traffic and specifically the keywords you are currently positioned on, there is nothing better than Google Search Console
When to use it?
Google Search Console is the place to analyze your SEO keywords, their current positions, the impressions generated and the average Ctr for keywords.
Looking at this data is a great way to find unexpected SEO opportunities. For example, if your URL is currently ranked on the second or third page, this means that Google already considers it relevant enough for the keyword. And the URL may only need a little SEO push to get to the first page and start bringing in much more traffic.
Or you may notice that some of your keywords placed on the first page perform less in terms of clicks (they have low CTRs). A small modification of their SERP fragments or the addition of the Schema markup could work wonders here.
Keyword Tool Dominator
To find keywords not on Google but on more specific e-commerce environments such as Amazon, Etsy, and eBay
When to use it?
The way your customers search on Google often differs from the way they search Amazon. In fact, they search on Google for places to shop related to products or services and on Amazon instead they search for the products they purchase in a more timely manner and with details often little sought after on search engines such as Google.
So, for a seller on Amazon, to work on the product description it will not be enough to do an analysis of keywords searched on Google but it will be necessary to do a search for keywords related to the product sold and searched on Amazon (or eBay or Etsy).
The only thing to keep in mind is that there is no way to control Amazon’s keyword search volumes. What you get is a simple list of keyword ideas.
This top keyword research tool allows you to analyze keywords related to the main one. Merlinox works by taking advantage of Google Suggest data. The information can be viewed in a linear, tabular or tree-like way, showing the crack of the keywords starting from the main one.
I sincerely hope that you have understood this article of mine very well, in which I have told what is free top keyword research tools? How important is the keyword for SEO of your blog? What are the types of keywords and how to do keyword research? How can you use your main keyword in your blog article?
In addition, paid keyword tools – such as Ahrefs Keywords Explorer – use a large amount of data. This makes them much more efficient at finding keywords with low competition. Who knows, maybe they are the most interesting ones to work on.
To conclude: the free top keyword research tools are OK, but they are not as good as the paid ones. (surprising, isn’t it?)
Leave me a comment if you know any other nice tools for free — I will evaluate whether to add it to the list