One of the most important keys for SEO and Google ranking is HTML Meta Tags. A Meta tags bit of HTML code header of the web page to provide information HTML related documents to all search engines. The Meta tag is snippets that help search engine to understand the content of the page appears. Meta elements help to tell search engines about the same web page with different attributes. It typically uses to specify keywords, page description, last modified, author of the document and many others.
Meta-Tags are the first step for On-Page SEO & its conveying summary about the page into search engines. Meta also plays a very important role in the On-Page SEO to ranking any website. So every web developer or SEO Analyst needs to know in details how to use Meta-Tags. The meta tag is never visible on the web page, it is a hidden part of the head tag of the webpage. The search engine will read the information right there.
How to use Keyword in the title tag?
Page title plays a more powerful role & an important component on page SEO ranking factors. It tells search engines what the page is about & display preview snippets for a given topic within maximum 60 characters. Google primarily uses the tag to appearing headlines users can see it search engine result pages
According to the 94% participants in a survey, the title tag is the most important place to use keywords in order to get high ranking in search engines.
One important thing is to use keywords in the title tag that means the search engine will “bold” it so; the title of your site should be enough descriptive. Creating an attractive title tag, a significant amount of visitors can be increased and help those visitors to invest in your site. Just do not think of using optimization and keywords, have to think about the overall experience of what he would like to visit on your site. Remember, the title tag is the first contact of your site to a new visitor, so be careful that your title tag creates as many positive poses as possible ‘positive impression’.
The key point of Optimize HTML title tags is:
- Title tags maximum of 65 characters long including spaces
- The keyword that will be based on your site will not use more than 3 times in your Meta Keyword tag.
- Lead with Core keywords each page & use first in your title tag
- The Title tag must be unique for each & every page. Don’t use duplicate title tags
- Keep in short your important phrases with simple language
- There should be a strict observation of the words of the keyword that does not go wrong grammatically.
- Don’t use commas (,), underscores (_), & others punctuation dashes. Only separation use pipes (-)
- Do not repeat the same words more times in meta keyword, try to write it in another way.
- Make title tag relevant & should describe the content on the page
Then you use your selected keywords in another tag like:
There are given important 4 meta tags that can affect your website on page SEO search ranking-
- Title- Meta Tag
- Description – Meta Tag
- Keyword-Meta Tag
- Author – Meta Tag
<head>Meta tags are located here</head>
Title Tag: It is not necessarily a Meta-Tags but contains a similar function. Title tag help in processing content is about & remain ranking signals for Google as well as other search engines. The relevant title tag that displays search listings
- Make sure that you have included your target keyword in the page title
- Title tag indicates the importance of the keyword & try to place close keyword as per as possible
- Title tag length under 55 characters, otherwise Google shorten them
- Every title tag obviously has to be unique
<title> title text, insert here </title>, such as
<title> easy-SEO-guideline-for-beginners-step-by-step </title>
Meta Description: The meta description tag is where you put a summary of the content of a page. It can help improve click-through rate to the website landing page. The tag is not used for search engine ranking, the text of Meta Description is used as an under the title tag of a site in search results. This meta discretion, tag actually works advertise copy; Take a visitor to your site from the search results page.
- It should not be too long, use a maximum of 160 characters because search engines only read up to a certain number of words
- Make sure to include your target keyword closer to the start of your meta description
- Make certain your meta is unique & evergreen
<meta name=”description” content=” you put your site summary”/>, such as-
<meta name=”description” content=” The website based on the beginners SEO guideline, tips, and tutorials with the effective method including on page and off the page that will drive more organic traffic”/>
Keyword- Meta Tag: In meta keywords tag to place your website focus keywords which you have used on your website. If your website is related to SEO then your keywords will SEO related such as on the page, off the page, keyword research, Backlinks etc. Unique keywords assign each particular page & must include the actual page content
- Use keywords tag maximum 5-10 words without space
<meta content = ” here put your website’s focus keywords by using (,) without space ” name = ” keywords ” /> such as
<meta content = ” on page,off page,keyword research,Backlinks ” name = ” keywords ” />
The Meta-Tag is now totally optional, Google & other search engines do not consider importance like Title & meta
Author – Meta-Tags: This tag is meant to refer to the search engine that has been created on the site. This tag will give your name. The code of Meta Author is:
<meta name = “author” content = “Enter your name here ” /> such as-
<meta name = “author” content = “Amir Sohel” />
Be cautions to use Meta-Tags:
- To use meta tags will get many benefits, on the other hand, due to its error use search engine can ignore your website then visitors will reduce instead of getting more traffic. So be caution before using it, know in details each meta tag then adds properly. I have seen many good blogs who have kept the absolutely unnecessary Meta Tags on the blog. I think they might not understand the fact that this resulted in the search engine ignored their site. In this way, if the unnecessary use of the Meta Tags on your website then the search engine will consider the entire site as Spam.
- Remember that you never use upper case text in Meta Tag, always use lowercase letters.
Why Meta Tags are Important in SEO and Google Ranking?
10 Important Meta Tags That’ll Impact SEO and Google Ranking
Meta Tags provide a brief description of what content is basically on a site. Below are some of the basic meta tags for your convenience
Title Tag: Title tag help in processing content is about & remain ranking signals for Google as well as other search engines. The relevant title tag that displays search listings. The code for the title tag is:
<title> title text, insert here </title>, such as
Meta Description: This meta tag is also important for the website. It highlights the basics of your site in the search engine. This tag is used to mean what is on your site. The code for the Description tag is:
<meta name=”description” content=” you put your site summary”/>
Keyword- Meta-Tags: Through this Meta Tag, you can tell the content of your site to search engines. With the help of focus keywords, you can get the desired result on your SEO. The code for the keyword tag is:
<meta content = ” here put your website’s focus keywords by using (,) without space ” name = ” keywords ” />
Author – Meta-Tags: This tag will give your name. The code of Meta Author is:
<meta name = “author” content = “Enter your name here ” />
Meta Language: Using the Meta Language informed which language used on the site for example if your site language in English then has to give (content=” en”/>). The code for the Meta Language tag is:
<META HTTP-EQUIV = “Content-Language” content = “en” />
Meta Revisit Tag: This tag is called a search engine when it comes to your site again. If you are given 15 days, then 15 days after the search engine will come back to your site. The code for this tag is:
<meta name = “revisit” content = “15 days” />
Refresh-Meta Tag: This meta tag is also very useful. Those who update sites every minute will benefit from this meta tag. Visitors feel annoyed to refresh such sites repeatedly. So with this tag, you can set an auto-refresh time. Using this meta tag will refresh your site over a specific time
<meta http–equiv = “refresh” content = “600”>
After adding this tag to the site, after 600 seconds, after 5 minutes the site will be auto verified.
ARCHIVE-Meta-Tags: With this tag, you can keep all your data archives in the search engine. If you want to keep the archive in the form, use this tag as <meta name = “robots” content = “ARCHIVE” /> and if you do not want it, then use <meta name = “robots” content = “NOARCHIVE” /> tag.
Meta robot: This Meta-Tag can be used to control the behavior of search engine spiders on a page level. Meta robots can be used in a variety of ways to control how a search engine evaluates a page.
Follow or no follow tags: It tells the search engine that this page should not be crawled. If you use the no follow the link on your page, the search engine will not use it for ranking and it can not be used on other pages. By default, the search engine retains all the pages have the following attributes.
For example: <META NAME = “ROBOTS” CONTENT = “NOINDEX, NOFOLLOW”>
Index or no index: It tells search engines, whether this page will crawl search engines and keeps indexes in the future for reference. If you use no index on a page, then that page will be completely out of the eye of the search engine. By default, the search engine assumes that it can index all pages, so there is no need to use index value.
No snippet: The no snippet directs the search engine to refrain from giving a short written description after a title of the page and the URL in the search result.
ODP / YDIR-Meta-Tags: ODP means the DMOZ Open Directory Project. When a Google search engine robot from a site does not get a description tag, they take the help of DMOZ. They give a description of the site from the DMOZ. If you think that to prevent Google from doing such work, then <meta name = “robots” content = “NOODP” />
This tag can be given & if they think they do the job, then give it to <meta name = “robots” content = “ODP” />.
Yahoo, like Google, does this work. But in this case, Yahoo uses its own Open Directory Project (YDIR). So in the case of Yahoo
<meta name = “robots” content = “NOYDIR” /> and
<meta name = “robots” content = “YDIR” />
You can give the code.
There are many search engines on the internet, for a particular search engine, different robots meta tags are used.
<Meta name = “googlebot” content = “index”> for Google
For Yahoo <meta name = “slurp” content = “index”>
MSN <meta name = “msnbot” content = “index”>
On the above mentioned all Meta Tags are absolutely part of perfect SEO. If you can apply the important meta tags in your blogs or website then search engines will easily visible your web page. Your Meta Tags has to have descriptive, relevance & carefully focus Keywords because Search engines using Meta-Tags as a positive signal of your page rank in the SERPs.