Organic traffic is a user who comes to a website using search engine queries. Users can be called organic when they come to the resource after searching through Google, Yandex, Bing, etc., without using advertising links.
The term “organic traffic” is used to refer to visitors who come to your website as unpaid search results.
Organic traffic is opposed to paid traffic, which refers to visits generated by paid ads.
Specialists in the field of SEO promotion highly value organic traffic – its increase is one of the important goals for any webmaster.
In this article, I will explain what is organic traffic, why it is essential for your website, how to increase it, how to get more visits and contacts on your site.
What is organic traffic?
Let’s see what organic traffic or organic traffic is, as it is called in Google Analytics. Organic traffic is the flow of visitors that goes to a site from organic search engine results. People look for words or phrases by entering the appropriate queries into the search bar and get the result – pages with the organic display of all sites that meet the given queries. Thus, users switch from organic search engine results to sites, creating organic traffic through their clicks. At the same time, organic traffic does not include traffic that is generated by contextual advertising. Organic traffic is considered to be unpaid, and the traffic generated by contextual advertising is paid.
It is believed that organic traffic is better than paid and has a higher percentage of conversion as well as time spent by visitors on the site. There is also an opinion that many users fundamentally prefer not to click on the advertisements of the context, but to follow the links from the organic results. Despite the fact that organic traffic is considered free, it requires careful work on the site, its content, usability, and page loading speed.
Benefits of Organic Traffic
Organic traffic does not include those users who get to the web resource through contextual advertising. Organic is considered to be of higher quality because such visitors spend more time on the site, and the percentage of their conversion is higher. For this reason, increasing organic traffic to a site is one of the main goals of an SEO specialist, since the targeted attraction of such traffic from search results is achieved thanks to SEO promotion.
To understand the benefits of natural traffic, you first need to decide how natural users differ from the rest. The difference is that they did not come to you from paid traffic (banner ads and links), were not redirected from other resources or through social networks. These users did not enter a specific address into the browser line.
Search engine results are divided into organic and advertising. Advertising issuance – paid, ordered by Google Adwords and Yandex. Direct. If you do not conduct a marketing campaign, then all your visitors from search engines are organic.
Resource organic traffic is the most interested visitors to your content.
Studies have proven: most bypasses the link marked “advertising”. In addition, users through the settings and plugins can block the display of advertisements in the search results and see only organic results. It is assumed that higher-quality traffic is natural and not paid. He also has a higher conversion rate and the time that visitors spend on the site.
However, despite the fact that organics are considered to be free, it can only be called such conditionally – it requires careful work with the site, content and usability, optimization of page loading speed, and other techniques.
Difference between Direct Traffic vs Organic Traffic
On the one hand, there is search traffic, on the other, direct traffic. They are two completely different sources.
The latter is represented by direct access to the site. This includes users who directly and regularly access the same website without using search engines.
It includes all users who entered the URL of a website directly in the search bar of their browser.
Direct visits also include users who have clicked on a site link through the “Favorites” categories of a browser.
We also count users who click on links from documents that are not indexed on the search engine.
Getting new visitors is essential, but retaining them is even more important. Since it is made up of relevant visitors, who often come back to visit you several times, direct traffic is an essential sign of the health of the site.
The number of direct visits, their proportion in total visits, as well as the behavior of those who went directly to the site are important indicators for analyzing the quality of visits to a website.
The same web analytics tools segment traffic by source and distinctly mark direct traffic.
20 Proven Ways To Get Organic traffic to your website
You have a beautiful website, with a trendy design that generates a more than positive user experience, but how does your number of visits evolve?
Getting organic traffic is a pending issue for many portals. If you are in this situation pay attention to this post and you will be able to increase your web traffic in a remarkable way with some simple tricks that any SEO agency or strategic consultancy performs.
- Optimize your website for searches
When you start working on your website, focus on finding keywords that represent your niche to base the content of your website. Generally, you should choose one or two main keywords per web page. You can use SEO tools like Keywords Everywhere to find relevant keywords.
First, focus on keywords that have a search volume of less than 10,000 searches per month. After a few months of creating your blog content and optimizing your product pages, you can use keywords with a higher volume.
The trick to getting traffic to your website is to first build a solid foundation with relevant keywords. Be sure to take advantage of your online store blog, as it can have a greater impact to drive relevant organic traffic to your store.
- Write Quality Content
Content is the heart of every site. Interesting content motivates visitors to come back again and again. Moreover, they will share such content. Isn’t that a dream?
Here are some tips for writing great content that can drive traffic to your site:
- Explore keywords: Your content should be built around the main keywords. Think of it as a topic. Therefore, select keywords that are currently relevant and have fairly high traffic. You can use the Google Keyword Planner, as mentioned earlier, or Semrush for more in-depth keyword analysis.
- Create powerful headlines: In search results, people read the headings first before going to the site. The more interesting the better!
- Do not use long sentences and big words: Most people browse your content for specific information. Simple and clear is the main rule.
- Write informative content: Your content should give answers. Avoid empty sentences for quantity.
- Use images and videos: A wall of text scares visitors away. Let your readers relax using visual elements in the text.
The main thing in writing content is practice. Over time, you will learn how to effectively write and drive traffic to your site.
- Optimize the Site for Mobile Devices
The fact that mobile phones account for 52% of all web traffic completely answers the question of why the site should be optimized for mobile devices. If a visitor logging in from a smartphone cannot use your site normally, he will most likely never return. You will lose a huge part of the potential traffic.
Which site is considered mobile? When the site is optimized for mobile devices, it is responsive, that is, it automatically adjusts the display depending on the screen size.
Thus, it is convenient for visitors to browse the site since they do not have to increase, decrease, and move their content in all directions. Test your site with a special Google tool to see if it is mobile-friendly.
To create a responsive website, you will either have to hire a professional or use responsive web themes and templates. The second option, of course, is less expensive. We always recommend WordPress because all of its themes are suitable for mobile devices.
An optimized site also tends to take higher positions when searching from mobile devices. Thus, even if you create high-quality content, the traffic of your site will remain low if it is not adapted for mobile.
- Optimize long-tail keywords
Another way to increase your free web traffic is with the use of long-tail keywords. While many short keywords may appear in your keyword search, it is important to pay special attention to long-tail keywords. Often these keywords are more specific, so they generally have less search volume, and as a result, less competition. This means that it is not only easier to rank for these keywords, but it is also easier to know what the visitor is looking for.
When you create a website tailored to the intention of what people are looking for, you are more likely to provide them with the content they are looking for. This will help to generate more organic search traffic relevant to your website.
- Auditing Outdated Content
Of course, you should always generate new content to attract new visitors. However, editing older posts is also a great way to drive traffic to your site.
Search engines constantly check sites for new content. Every time you update existing content, it’s like you put up a big plate with the phrase: “Scan me again!” Search engines notice, overestimate, and change page rank based on updates.
To get faster results, update the old content, which already generates good traffic for the site. It is very likely that such pages have already taken good positions in SERP, so the update will retain their relevance and increase the chance of a higher rating.
Use Google Analytics to track popular content and select the most promising publications.
But do not update for updates. Strive for quality, not quantity. Below are some of the options you can make to your articles:
- Look for typos and correct them.
- Fix broken links and add new ones.
- Add new images, infographics, or videos.
- Keep your text up to date by updating outdated information.
- Internal Relink
For some unknown reason, many site owners concentrate only on external links and forget about internal linking. This is wrong because both methods are equally important to drive traffic to the site.
Google uses links (internal and external) to determine the value of the page. If there are many links on the page, Google will consider it important and it will have a good rating.
So now it’s clear how important internal linking is. That’s why every time you create content, post internal links to related articles or pages on your site. For example, if a post is about how to start a business, you can insert links to articles about business ideas and business plans.
Another advantage of internal links is that they keep visitors on the site. Visitors will not seek information from your competitors if you have internal links to articles with answers to their questions.
- Use CDN to Improve Website Speed
Google wants to provide its users with the best possible experience, so search speed matters in search rankings. Thus, increasing the speed of the site is mandatory if you want to attract traffic to the site.
A great way to improve your site’s speed is to use the Content Delivery Network (CDN), which is a group of servers around the world.
When someone sends a search query to visit your site, the nearest server will respond by sending static content. As a result, loading times will be reduced due to the small distance between visitors and servers.
Most CDN providers are paid, but you can get the service for free with Cloudflare. All you have to do is add your domain name to Cloudflare and upgrade your name servers. You can read a simple step-by-step guide to help you set everything up.
- Your website should have a responsive design
From the point of SEO, the design is not just about a website being beautiful and attractive. Of course, this is important, but at the same time, the website should also attract and improve the user experience so that they can spend maximum time on the website. With people having access to the Internet at multiple sources such as mobile phones, desktops, and tablets, some brands may choose to ignore if there is a responsive design. A responsive design enables users to access the website on any device with the best possible user experience. Additionally, with the increasing popularity of smartphones, ignoring responsive design can prove fatal for a brand as it means that a brand will lose out on many opportunities to engage and engage with its target audience. In the last few months,
- Your website should have good and simple navigation
Improving website load speed, building intuitive navigation tools such as recommended articles, etc., and improving the overall design are some of the things brand managers will need to put special emphasis on an ongoing basis. Try to stay away from bright images, uploading file formats that are unusual or multiple pop-up advertisements that can disrupt the user experience.
- Link building is another way to create organic traffic
Link engines are an important strategy in search engine optimization. This is because SEO really likes quality links and does not like people who put irrelevant links on their website. Having relevant and quality links is extremely important especially if you want to do SEO right. Backlinks, outbound links, reciprocal links, are some of the ways in which brands can create a link and it is important that the links are placed only on a good and quality website. In addition, Google has also launched a new algorithm called Penguin that flags all websites that use spam techniques to increase their views. The best way is to invest in a guest posting or blog comment. This is because good content attracts good content and in turn results in organic traffic.
- Fix all problems & errors inside of the site
Duplicate or missing title tags, duplicate description tags, broken linings, photo alt tags, blocked pages with robots.txt, 302 redirect code, where 301 will be fixed.
There are many tools on the WordPress site to fix these issues, which can solve the missing photo alt tag, block link, description, and title duplicate the problem. Especially the description and title duplicate problems do not have all the sites, but the photo’s alt tags and descriptions are missing. These can be fixed with a WordPress Plugin. If your site is not WordPress then you will get SEO tools online in Google where you can solve many important problems easily.
- Optimize for CTR
Click-through-rate (CTR) is the calculation of how many pages of your site’s impersonation clicked on the search result. Google uses CTR to show their results that’s why you have to add attractive titles and descriptions to the site then traffic will click on the result page. Be caution title must be related to the main topic.
- 100% Optimize the main page of On-page SEO
Many people think how to optimize 1000+ pages or pastes of my site, that’s why they do not optimize any pages. Yes, It will take time for almost a month, but you have to do an optimized SEO separately for each page. You can optimize the main or important pages are first, then gradually optimize the rest of the page or post for ranking your site.
- Regular content for your audience engaged and interested
Many bloggers can spend a lot of time and effort in building a website but forget to do so in a continuous manner. When bloggers do not maintain their writing frequency, it can affect their search results in a drastic way. It is important to remember that time management can help make your blog live, engaging, and engaging; And the first step in this process is by posting articles on a regular basis. Also, never deviate from your field because irrelevant articles can do a lot of damage and affect your reader base in a negative way.
- Facebook Ads
Advertising on Facebook has proven effective in driving traffic to the site. 30% of marketers believe that Facebook is a social platform that provides the maximum return on investment in digital advertising (ROI).
Coming out of the average price, Facebook Ads is a cheaper alternative to search engine advertising. The average cost-per-click (CPC) in all industries is $ 1.72, and you decide how much to spend per day and how long to show ads.
The key to successful Facebook advertising is ensuring that not a single dollar is wasted. Therefore, you need to define your goals when creating a campaign, whether it be Recognition, Review, or Conversion.
Recognition: reach new people and arouse their interest.
Consideration: “hook” people and make them look for additional information on the site.
Conversion: motivate visitors to buy your products.
Then your task is to create a campaign that will attract the attention of the audience. There are several things you should do:
Write a good description. It should be short, interesting, and on the topic.
Provide eye-catching visuals that will make Facebook users stop and read your ad. It can be pictures, infographics, or videos.
Update your ads after the campaign ends. Change the picture and edit the description a little. If you use the same ads for several months, they will lose effectiveness.
Create an informative landing page. You only have a few seconds to prevent visitors from leaving your site, so make sure the landing page is informative and useful.
- Create a YouTube Channel
You’ve probably come across videos when searching on Google. And, most likely, these were videos from YouTube. Research shows that 88% of the videos that rank on the first page of Google SERP are from YouTube. Therefore, this platform is a great way to drive traffic to your site.
To drive traffic, ask your viewers to visit your site and explain what benefits they will get. You can use short sentences, such as “Visit writingbeatifully.com to get the full course on how to write faster,” or put text with an appeal in the video.
Another easy way to drive traffic to a site that is often overlooked is to use the description box. Write a call to action and put your link in the description box.
- Instagram Advertising
Instagram is another social network that is often used for advertising. It is best suited for those who are targeted at a youth audience since 71% of its users are younger than 35 years old.
Since this social platform is owned by Facebook, advertising on these social networks works in a similar way. You can choose one of three goals and use many options for targeting (such as age, gender, language, country, and many others).
Combine these options by choosing the ones that best suit your brand’s goals. Otherwise, the money will be wasted on people who are not interested.
Experiment with the content of your ad. Since Instagram is a visual platform, it’s important that your campaigns are visually appealing.
Use quotes, short informative videos, fun pictures, infographics, etc. Explore the options and create an ad that will best present your site.
Instagram is a great way to drive traffic to your site!
- Collaboration with Opinion Leaders
Social networks have changed the search algorithms on the Internet. Today, people often listen to bloggers and those who are experts in their field. Therefore, working with such opinion leaders can drive traffic to the site.
Implementing influential marketing is a relatively simple process. Select the opinion leaders you want to work with, then contact them and ask them to promote your products or services for a negotiated fee.
The great thing about this method is that you do not need to spend a lot of money. Many opinion leaders are willing to accept your goods and services as a reward for their work.
- YouTube Channel Sponsorship
Youtube channel sponsorship is a special form of influential marketing. You pay creators for creating a video in one of the following styles:
Special promotional video. All videos are dedicated to your products (for example, unboxing videos or a video blog that talks about your products).
Sponsored Mention. At some point, the owner of the channel mentions your brand or product. The product will not be the main topic of the video, but subscribers will be explained why it is worth buying).
Prices for sponsored videos may vary. The more popular the channel, the higher the price. Some channels also charge a flat fee (video fee), while others charge money per view.
A few things you should pay attention to when choosing a channel are its size and the average number of views.
- Join LinkedIn
LinkedIn is a unique social network because it has a specific group of users: skilled workers and specialists from all over the world. Thus, this platform is an ideal place to attract traffic to a website dedicated to business.
First, try filling out your LinkedIn profile. Make sure that you have posted basic information about yourself (resume, profile photo, link to a website, etc.). Personalize your profile, but keep it professional.
Publishing business content on your Linkedin will drive visitors to your site. You can target a specific audience that is interested in your industry.
On the above top related 20 very basic tips to help you generate more Organic traffic with solid SEO strategies. You can see another related post for well managed your SEO campaign that will rapidly grow Organic SEO all sizes of business.
In the end, the path of organic traffic can be difficult and full of enormous challenges, but the rewards are many, especially in the long run.