SEO is not an exact science, it’s an evolving art. SEO is a game that can affect search rankings. In this particular article, I’ll discuss the very latest SEO Trends that influence your work. Latest SEO Trends always evolving algorithm that encourages SEO specialists to stay on their toes and keep side by side with updates that’s why it’s much more important to perceive and actualize both existing and up and coming patterns in the field of SEO. It is noted that using outdated techniques can result in penalties that drag down listings in the search engine results pages (SERPs) of Google
These define some major latest SEO Trends for 2020 that could affect search ranking. Now we need to find out the very best latest SEO Trends to stay effective within the framework created by Google. Here given top 10 latest SEO Trends will dominate Google ranking factors in 2020 Flowers will successful SEO game if will focus on the latest trends
What are the Latest SEO Trends To Boost Your Search Traffic
It is high time to consider the latest SEO trends that promise to affect the work of SEO specialists in 2020. In this post, I will tell you what strategies and tactics will really work, help you dominate search results, and earn high income in 2020.
The latest SEO trends in 2020, in one way or another, are all linked to the fact that Google is increasingly becoming a digital “fenced garden”: that is, a closed ecosystem with full control of all its applications. That said, here are the top 10 latest SEO trends to keep an eye on in 2020:
Trend No. 1: BERT algorithm and user-optimized optimization
The launch of Google’s new BERT algorithm in 2019 attracted a lot of attention from online marketers. Today, every SEO specialist wants to learn how to optimize sites for BERT.
But instead of optimizing for this particular algorithm, it is much more reasonable to focus on user-oriented optimization and technical presentation of content.
By introducing BERT into the ranking algorithm, Google has taken a huge step towards finding truly relevant content, not just pages that casually affect keywords.
Therefore, your content should be written with due attention to the intentions of users. In 2020, SEO specialists will have to abandon the fanatical keyword analysis and turn their eyes to the needs of customers in order to understand what their audience really wants. Keyword research, at least in the form that we have now, will lose its former effectiveness.
Nothing portends a halt in the development of NLP and deep learning research. It can be expected that search engines will focus more on user intent than on keywords. Both practitioners and SEO tool providers will need to reorient their efforts towards targeted marketing research and user satisfaction.
Google is constantly updating to optimize search results for live people and moves away from matching page content with keywords.
In recent years, many SEO experts have wanted to focus on users ‘intentions and better understand what their customers’ online travels are like. This is the time to do this because today this nuance has become an incredibly important, integral part of survival and growth for most businesses that promote their services online.
By focusing on customers’ intentions, you will clearly understand where your brand is located on their purchasing path, and you can provide the best answers to their questions.
In addition, you will have to expand your marketing efforts far beyond trading, create content that meets the needs of customers after the purchase, aimed at supporting, protecting their interests, creating a community around your brand, and maintaining relevance for future purchases.
Too many enterprises forget or do not understand what is needed to attract and retain the target audience. They want instant results – fast and voluminous sales. As in ordinary establishments, customers of online stores want to know that you are on their side, that they can trust you, and that you are a reliable partner with whom you can build long-term relationships.
A lot of marketers sell products and services without talking face to face with the target audience, and this is a fatal mistake. In 2020, they will have to start a dialogue, take an interest in customers ’buying experience, find out how they use search engines, what they think about your site, and make all subsequent decisions based on the information collected.
User-oriented optimization can only be achieved by integrating SEO into a holistic marketing strategy, which will become an important trend of the year 2020.
Now, like never before, companies will have to stop considering SEO as the seasoning they add to their Internet marketing strategy. Instead, they will consider search engine optimization as a key component of their business plan. Optimizers will need to expand their skills and knowledge to master all aspects and tools of digital marketing. They will be engaged not so much in solving problems regarding SEO, as in solving problems of marketing and the business as a whole.
Trend No. 2: Google’s SERP is getting richer
With the introduction of Google Cameos, mini-apps, 3D images and augmented reality within the research, we expect that in the next few months the SERP will become a real multimedia hub. As we have found out, each new element of this media-rich SERP is guided by its own specific classification. Not only that, but the basic algorithm also combines all these rankings in a single results page.
After the annual Google I / O conference, support for 3D objects and mini-apps has been announced, another element that will see an expansion in 2020. There are already many apps that support AR and that allow consumers to see how 3D objects will look in your home or virtually try on the latest pair of trendy shoes (take a look at our 3D snowman for a little taste). In short, it is a completely new perspective which, however, requires wise use of structured data (3D objects, for example, use the so-called 3D Markup).
Over the next few months, we will also see greater user interaction with mini-apps, customized applications that you can create within Google search. We are also developing our first prototype and yes, this also represents a real turning point for SEO.
What ban you do?
Forget getting 1st on the SERP and continue your innovation process that passes through high-quality content that can attract your audience through different research channels (from images to videos, from tweets to news). Use structured data to improve visibility on the SERP and get ready to experiment with mini-apps and new ways to interact with Google users.
Trend No. 3: Google E.A.T.
The abbreviation E.A.T. is an acronym for experience (expertise), authority (authoritativeness), and credibility (trustworthiness), three parameters considered essential by Google’s quality raters for positioning a website. The E.A.T. method indicates whether a website is valid or not and provides guidelines to follow to make it so.
The three mentioned above are not the only factors to consider when creating content for a website but should be kept in mind for a detailed evaluation. E.A.T. parameters are mainly applied to websites that deal with finance and medicine, topics to which Google pays particular attention in order to avoid that inadequate or poor quality content may have a negative impact on the health or on the portfolios of its users.
Trend No. 4: High-quality, optimized content
Content affects everything in SEO, from the structure of your site and internal links to the types of links that you create on third-party resources.
To succeed in 2020, you will have to write extremely relevant and valuable texts. If you yourself do not know how to write well, you will have to hire people who can do this.
Google’s editorial guidelines aren’t perfect yet. In search results, content that can hardly be called high-quality still pops up. But the day is coming when this will change.
Make it your goal
Trend No. 5: Voice Search and Voice Apps
The voice is no longer a new trend: interaction with voice devices is in fact increasingly present in the diet of daily consumer information.
Although the vast majority of users still use the voice mainly for basic activities (a well-known example is “call my mom”), we have seen concrete opportunities in two areas that we believe will continue to grow in 2020:
Long-tailed query. We prefer to call it SEO voice search: it is about optimizing the pages of a site for long-tail keywords, creating content (such as recipes and news) with which the Google Assistant is able to interact. After finding out which long-tail keywords generate traffic to your site, you may want to consider implementing a specific Alexa Skill or creating an application for the Google Assistant. Do you find a practical example below?
Voice interactions related to local search. The voice has a huge impact on local searches and is one of the elements that stimulate users to make the call. Just to give you an idea, 28% of consumers call the business they searched for via the voice functions (source: BrightLocal).
What van you do?
Start by analyzing the long-tail queries that are important to your business, make sure (if you have a local business) to optimize your presence on Google My Business (GMB), and improve interaction with your website. Focus on direct calls and messages. Remember that your offline presence is strategic for your online visibility.
Trend No. 6: User Experience and Technical SEO
In 2020, SEO specialists should focus on the user experience, including the overall impression of the initial interaction in the search results, the transition to the landing page, and even the experience after users leave your site (remarketing, personalization for regular users).
Think about how you can help your customers get the best possible experience. Think about what value you can provide when using your site.
Technical SEO is a key element of good user experience. It is no coincidence that Google spends a ton of time and resources promoting the best technical practices. This can be considered a signal in itself.
When we talk about technical SEO and user experience, first of all, we are talking about site speed. Google displays warnings about the slow loading of sites in its Chrome browser and provides speed reports in the Google Search Console. For many companies, this should be the reason for a serious conversation with the developers and, in some cases, an almost complete reengineering of pages.
This process began several years ago but became most obvious in 2019. In 2020, the trend will only be strengthened by the popularization of JS frameworks, business applications that will also actively migrate to websites due to the advantages of PWA, as well as the need to automate tasks SEO for large sites where machine learning is done using Python.
Trend No. 7: Featured Snippet
One of Google’s goals is to provide more and more information directly in the SERP. In fact, more than half of the searches have become zero-click searches, that is, the user’s request is increasingly given a response directly in the SERP itself, without the need to click on any link.
One way to stand out is therefore to work a lot on Rich Snippets and Featured snippets. The Featured Snippets, increasingly relevant, consist of a block of the information shown at the top of a SERP. Obviously they represent a valuable way to be more visible and authoritative among the results, and the percentage of clicks that take place via featured snippet now exceeds 50% of the total searches.
Rich Snippets are snippets that in addition to title and description show images, prices, stars for reviews: they are easier to obtain, but lead to lower CTR improvements than the Featured Snippets.
The first step to take to obtain these types of results is to ensure that the data of your website is structured, so as to transmit clear and relevant information to the search engines and help them understand the requests and generate consistent outputs. The data must, therefore, be structured in an optimal way to highlight not only what content is present on a page, but what relationship there is between them and what link is present between the different pages of a site.
Trend No. 8: Mobile SEO
Previously, companies developed desktop websites and adapted them to display on mobile phones, which at times looked ridiculous and clumsy. Given the rapid growth in the number of mobile users, in 2020 you will need to first create mobile versions of sites, and then adapt them to the desktop display.
When visualizing your average user, you should not imagine a person sitting at a desktop computer. It is important to understand that in most cases people will access the site through mobile devices.
Analyze mobile search results to understand what traffic you can drive and which optimization will be most successful in your case.
Trend No. 9: Videos continue to grow
Video content will continue to grow and YouTube, in addition to being the second largest search engine after Google, has become your new TV. Current Internet users (especially those belonging to the younger generations) use videos as their preferred information channel. In purely SEO terms, video is an exceptional channel and if you use YouTube or your video platform to appear on Google Search, Google Images, and Google Discover, you are doing a good job in terms of strategy. In these cases, the use of structured data represents a real must, capable of producing a very engaging user experience.
What can you do?
It’s time to set up your video studio and start shooting. It is not necessary to spend too much money, on the contrary, because today you can get high-quality results while staying within your budget. Use structured data to promote the content on your website and define a valid strategy for interacting with new users on YouTube.
Trend No. 10: programming
In 2020, programming languages such as Python and R should be used to eliminate time-consuming and redundant tasks. SEO automation will free up your time and resources and help you harness the power of digital marketing, namely:
- Create a great user experience.
- Writing useful, entertaining, and easily digestible content.
- Addressing customers in a language they understand.
- Scan your target market, provide thoughtful and timely answers to user questions.
- Building a warm and lasting relationship with the target audience.
- Programming makes ordinary SEO specialists great SEO specialists. Experience proves that companies get huge benefits by moving analytics beyond Excel spreadsheets. They can:
- Perform more sophisticated data analysis.
- Use new sources to generate useful ideas.
- Apply machine learning to solve complex problems.
- To make decisions that are quite laborious under normal conditions, which is a problem if human resources are limited.
Thank you for your attention. I wish you space traffic, conversions, and the rapid development of your projects in 2020!
We hope you liked the top 10 latest SEO trends in 2020. Do you think there will be something else that will be trending this year?