SEO tutorials: 25 essential tips for beginners step by step:
I’ve given best effort for the ultimate topic because it’s a beginners SEO basic tips that’s why very easily stated core elements of SEO. The topic will cover on page and off page SEO all techniques
What is search engine optimization?
Search Engine Optimization (SEO), or short, SEO is a method by which a website or webpage is attempted to show up in the search or search results list of search engine users. SEO is not a single job, but in many ways a method involving different types of work, is the coherent method.
Usually a search engine’s web crawler or search robot or search spider almost always spends a webpage on another webpage and similarly from one website to another website. This robot or crawler collects various information and delivers specialized categories and displays the search engine on the search engine results page according to the user’s searched word or phrase. This crawler emphasizes various topics.
SEO beginners will better understand SEO from above tutorials
Two types of SEO are.
- Paid SEO: Paid SEO is Google has to pay the money per visit to the visitor for quick search ranking in SERPs.
- Organic SEO: Organic SEO Google does not have to pay for every click of visitors. Organic SEO generally two types are:01.On Page Optimization
02.Off Page Optimization
SEO beginners have to familiar with these types of terms for optimized entire SEO are given below:
- Select the key wired to match your web site.
• Submit your site to all types of search engines.
• Use all types of meta tags.
• Using the search engine friendly url.
• The right heading’s behavior.
• Reduce your site load.
• Submit your site to web directories.
• Monthly Mailing Process.
• Back link creation
• Healthy and improved content.
• Use of alt attributes.
• Use of robot.txt.
• Think about the nofollow link.
Very important task for SEO beginner have to know:
- Domain selection
• Site backlink.
• Anchor text
• Use the key word selection.
• Domain registration and hosting site selection
• Site traffic effect.
• Social Networking
• User Friendly URL selection
• Heading tag
• Site Map
• ALT tag
• Title selection
• Meta tag
What is On Page SEO?
On Page SEO is a process that allows you to optimize any page of any website through a process, to get more traffic or a Visitor’s system. We work on both webpage and HTML source code in order to optimize it.
The ways to work within the On-Page SEO content are given below:
- Use title tag
- Description Meta tag
- URL reconstruction
- Easy navigation
- Use Sitemap
- Importance of 404 pages
- Quality information and services
- Proper Use of Anchor Text
- Uses image
- Heading tag
- Use of robots.txt file
- Caution from nofollow link
- Page loading time
01.Primary SEO tutorial for beginners
Use the “title” tag:
Use the “title” tag the title tag of an HTML page gives an initial idea about the content of that page, which is very important to a user and search engine. The title <title> tag is written in the <head> tag of the HTML document. The title tag is visible in the web browser title bar and at first time during search. Title tag usually includes site name and page content. Each page on a site needs to have different title tags. Google can detect sites on the site separately. Title that is not related to the content of the page should be avoided. It is best not to add unnecessary and irrelevant keywords to the title tag. Title tags should be descriptive but short. Using a long title tag, Google only displays parts of the search.
“Description” meta tag:
The page summaries are included in the description meta tag of an HTML document, which gives Google and other search engines a better idea about the site page. Where title tags are composed of several words, there is a paragraph of one or more lines in the description meta tag. Like title tag, it is also added in the <head> tag via <meta name=”description” content=”…”> It is necessary to add different and correct descriptions on each page of the site, because the results of the search are displayed around time. The description meta tag should not be created with keywords only. Many people write the original text of the page directly into this tag, which is not correct at all. This tutorial will help all beginners
2) Site structure
The straightforward and descriptive URLs are equally important to search engines and users. The URL of each page of the site should be kept in mind that it is compatible with the content of that page. The id or the user should use meaningful words without using different parameters. For example http://yoursite.com?category_id=1&product_id=2 Instead of typing URL in http://yoursite.com/books/book-title, the contents of the page are clear to search engines and users. Keep track of URLs that do not have too many keywords.
It is easy to go through the pages of the site ie one page to another page. Simple navigation helps users find similar information easily on one site, on the other hand, the search engines find the important pages on the site. How to go to the site’s first page or all other pages from the homepage should be planned first. If there are numerous pages on the site, they need to be divided into sections and sub-sections. It is better to add breadcrumb list to each page, through which the user can know how many steps are on the inside page, and if desired, clicking on the link can go to the previous page. This list usually looks like – Home> Products> Books. This tutorial will help all beginners
Site maps are of two types, the first is a simple HTML page where links to all pages of the site are added. If users are unable to find a page, they will get help from this site map. Search engines also get links to all pages of the site from this site map. The second Sitemap is an XML file that is submitted to a Google site called “Google Webmaster Tools”. The site address is http://www.google.com/webmasters/tools Google may well be aware of all pages of the site through this file. To create this Sitemap file, Google provides an open source script that can be found from this link – http://code.google.com/p/googlesitemapgenerator This tutorial will help all beginners
Importance of 404 pages:
About 404 pages of internet while browsing the Internet. If the site’s link is incorrect or if the desired page is not found, then it is visible on any site and in this case the “404 File Not Found” appears. However, if you can add other helpful information or links to other pages on the site, there is a lot of benefit for users. This tutorial will help all beginners
3) Content optimization
Quality information and services:
The standard and unique content or information is the key tool to popularize a website. It also affects the users on a regular basis, similar to the importance of site to Google. Before adding text to the website, it requires reflection of the research and writing of keywords. Google’s “Adwards” has a tool that helps to verify how popular a keyword is. The address of the site is – https://adwords.google.com/select/KeywordToolExternal Google’s “Webmaster Tools” is available on the top of a list of keywords, from which it is known that users use a keyword in Google before visiting the site. When creating website content, it is important to look at spelling and grammar. If there are more than one content in the text, it should be shared with some paragraphs and written with the title. This tutorial will help all beginners
Proper Use of Anchor Text:
Anchor Text is HTML’s <a href=”…”> </a> or click inside any other page or site. This text gives Google and users a new idea about links. This link can be associated with any other site on the same site or may be linked to a different site. The link page should be descriptive without using the word “click here”, “page” or “article” without the common word in the anchor text. It should be noted that the Anchor text has been accumulated a few words, it is not ok to use a whole sentence as an Anchor text. A variety of colors, underlines, CSS style can be used in Anchor text so that links can be identified separately from a simple text. This tutorial will help all beginners
When adding images to your website, you should add the image description to HTML attribute between the <img src = “…” alt = “…” /> tag in HTML. This means that if the image does not come in a browser, then the text of this attribute will be visible. It also works as an image in the form of a picture link. On the other hand, Google’s image search will help users find the image. As well as the description of the picture, the name of the file must be descriptive and short. An XML Sitemap can be created for images like Sitemap files on the site, which gives Google a good idea about all the photos of the website. This tutorial will help all beginners
From HTML to <h1> to <h6> there are 6 headings tags, among which the most important title is written in the <h1> tag, and less important information is gradually written in other heading tags. Since the heading tag is larger than the other text on the page, it enables users to easily draw their eyes and help users and Google notify them about the content of the text. However, a heading tag on one page should not be used. This tutorial will help all beginners
4) Crawler-friendly SEO
Use of robots.txt file:
Crawler is a computer program that automatically browses the Internet and keeps new (or crawling) and arranging (or indexing) new data in its database. The Crawler program is called the time indexes, bots, web spiders, web robots etc. Google’s Crawler is known as “Googlebot”. Googlebot runs on the Internet continually, and whenever a new website or new information is found, it is stored on Google’s server. Robots.txt is a file that can be used to prevent search engines and crawlers from indexing specific parts of a site. This file is to be placed in the main folder of the server. A site may contain many pages that are unnecessary to both users and search engines, in which case this file is an effective solution. This file can be created from Google’s webmaster tools site. This tutorial will help all beginners
Caution from nofollow link:
When Googlebot will crawl your site if it found another site links will crawl as same. In this case, there is an impact on the page rank of other sites. If you put “nofollow” in the “rel” attribute of the HTML tag <a> tag, then Google refrains from visiting that link. The rules of writing nofollow are – <a href=”http://www.sitename.com” rel=”nofollow”> Site Name </a>. It is used primarily by readers in various blogging sites, which prevents spammers or unwanted visitors to increase their site page rank. It discourages spammers to provide unwanted comments. However, in the case of spam prevention, nofollow is not good to use, readers will be encouraged to provide comments and their contact with the site will be more. This tutorial will help all beginners
Page loading time:
The pages loading is important for your site because visitors get annoyed if it takes more time to load a page, and search bots are also discouraged. That’s why using the Speedy server or hosting can help you lot.
Off page SEO:
Actually, we cannot give definite definition of off-page SEO because it is an arguable issue. However we can effective off page SEO by link building as well as Social media, blogging, forum posting, and blog comments, video marketing to present your speech in front of people.
Tutorial for all beginners:
Two broad categories consider for off-page optimization are:
Backlink means to get links from another site. Only backlinks can optimize off page SEO. The higher site backlink is importance of your site because Google will increase PageRank when you share dofollow backlinks from reputed sites. As a result, more and more users will come to the site through the search. To get more backlinks, there is a need for quality information on the website and its proper campaign. If there is good information on a site, users will be able to attach backlinks to their website voluntarily.
- You can create back links through a blog or forum post. If your website is High Page, then you can write content for another blog or website and exchange your link there.
- You can also create backlinks through comments. There are many reputed sites you can make comment for obtain backlinks from those websites.
- You can also create back links by advertising in different ways. You can create both advertise and back links on your site by registering through different advertisements site.
This tutorial will help all beginners about backlinks
Social media sharing:
Nowadays there is no bigger and stronger media than social media. LinkedIn, Twitter, Facebook, YouTube are one of the most used and can great promotion of all things with successfully
Use popular social sites to promote your website. Open the page and promote websites on different profiles or websites related to different groups. Promote website in a variety of ways every day. Remember, when you work for branding, it’s never branded until you share the link to the website then will the chances of the visitor increase on your website.
Off-page SEO does not actually have any specific part. There are some common parts of it such as:
- Blog commenting
- Forum posting
- Article Submissions
- Infographic Submissions
- Document submission
- Guest posting
- Video Submissions
- Social bookmarking
- Social shares
- Directory submissions
- Blog Carnival
Forum posting: There are many forums in online; where many issues are discussed you can get a good quality backlink by participating in the discussion related to the content of your site. If you can come to a good position in the forums, then you can get a dual backlink from here, if that forum permits to allow dual links in its signature option. Beginners have to know this tutorial
Directory Submissions: Many people are saying that, directory submissions are no longer but I do not agree with this. In my opinion, directory submissions are still very effective for your site. If you can list your site on a good quality directory, then it will play a very effective role for your site. Yahoo is one of the DMOZ directories. Beginners have to know this tutorial
Social bookmarking: Social bookmarking is a popular medium for getting backlinks to your site. But in this case you also have to work with caution because; there are so many social bookmarking sites that are spammy. So you have to work on standard social bookmarking sites like Digg, Delicious, StumbleUpon, Propeller etc. Beginners have to know this tutorial
Photo sharing: Photo sharing is a very popular medium for your site campaign. If you share the photos of your site with the user, they will like to comment. This will increase your site’s identity. Flickr, Picasa, Photo Bucket are standard photo sharing sites. Beginners have to know this tutorial
Video sharing: Video sharing is a very popular medium. If you like your video to traffic, they will share it, comment and you will get more visitors. Some of the best quality video sharing sites are YouTube, Metacafe, Dailymotion etc. Beginners have to know this tutorial
Local Business Listings: This process is most effective for local business or local contact. With this you can get targeted visitors. Some of the local listings / business directories are Yellow Pages, Superpages, MojoPages etc. There is a separate local listing site for each country. So you can make your business listing your country’s local listing site for your targeted country. Just like your business is promoting, just like a backlink is being made for your site. Beginners have to know this tutorial
Article Submission: You can submit articles on various popular topics and submit them to various article submission sites such as Ezine, Go Articles, Now Public etc. However, in this case your article must be quality and unique then can get quality backlinks as well as visitor for your site.
Press Release: If you have given any business or service, you can run your site campaign through press releases on various press release sites (eg Open PR, PR Leap etc.) for your site.
Question-Answer Sites: This is a very popular way to get a quality backlink. You can get a good backlink from here, after creating a quality profile by answering different questions, such as: Quora, Yahoo Answers, Cha-Cha, etc on your site / topic. Beginners have to know this tutorial
Document sharing: There are many famous document sharing sites, such as Google Docs, Slide Share, etc. By visiting different sites or slides, you can increase your site’s identity or popularity.
Web 2.0: You can use the Web 2.0 (for example: Blogger, WordPress, Tumblr, etc.) sites to support your main or money sites. By doing this, you can create a good quality dual backlink for your own site.
Blog Comments: You can get backlink for your site by commenting on the content of your site in other standard blog articles. Although most of the blogs currently offer Nofollow Backlink, you can still get some visitors from here.
Guest blogging: Guest blogging is a process where a site owner allows others to write articles on their site. But the article you submit here is checked by the site owner before going to see whether it is a copy or whether it is standard. After that, he will publish your post on his site. But in this way you can get a lot of quality backlinks. Beginners have to know this tutorial