When carrying out the search, all the aspects necessary for the correct choice of keywords must be highlighted and investigated. The most important are:

Search volume: it is the number of searches for a given keyword, usually in the period of 1 month;

Degree of difficulty: it means how difficult it is to position that keyword. It usually ranges from 0 to 100, where 100 is the highest degree;

Amount of clicks: demonstrates how much a certain keyword is clicked. Of course, the closer to the search volume, the better.

Search intent: when the user searches for a certain term, what are they looking for? It becomes essential as some keywords have an intent to buy with them. For example, “best running shoes” brings with it the intent of those who are evaluating the purchase from the available models. Instead, how long does a running shoe last has an informative value?

The trend over time: how the search volume of a given word is behaving over time. As we know, changes are very fast, and therefore understanding the trend is essential.

As written a little earlier, keyword research is often not very effective even among professionals. Because? Many times, due to carelessness or even ignorance, it does not deepen adequately. Either in the choice of words with intent other than what is necessary, or that do not concern the sector or with insufficient volume to have results. Whatever the cause, the result of a keyword search done properly will not have the same effect: no results.

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Today we put more emphasis on keywords and their importance. Whether it’s for website creation or redesign, you need to think about keywords. They are the most important step in your SEO. To put it simply, the majority of your actions will revolve around defined keywords.

n order for potential customers to be able to find you, you need to use the right keywords. If you can identify the right keywords in your field, then it’s very likely that it will pay off in several ways. For example, you will find:

what is most sought after directly in your field

which phrases are searched for

which words the competition uses

you will discover words that you may have used but have now proved to be completely inappropriate

which keywords and phrases will support your PPC advertising

However, there is a relatively long way to go to know which phrases are the right ones. Definitely worth doing detailed keyword analysis. This is important not only for the correct identification of words that are appropriate to target but also for the detection of inappropriate words. This avoids a situation where irrelevant customers come to your site, who quickly appear and also disappear quickly.

An important aspect of keyword research is studying your competitors. Once we have our possible market niche, we must investigate the pages that occupy the first positions to see if we can compete with them.

A very common mistake in keyword research is the selection of key phrases or long tail that have little traffic. Knowing the market is very important because on many occasions we think that users carry out a search with certain words and it turns out to be very different.

In general, search engine users quickly learn how to do a more refined search to get what they want. Very few search with a single word, opting for longer phrases or long tail that obtain more precise results.

For an optimal selection of keywords, the following points should be taken into account:

Keyword popularity: The ideal is to find the optimal key phrases in each sector for the optimization of each page. It is also recommended to optimize pages for misspelled high-popularity keywords where competition is less.

Semantic Web or 3.0: With the latest Google update (Hummigrid), searches have a conception It is about using a language similar to that used in everyday life, and therefore we must take into account when locating keywords in which expressions are used.

Keyword competition: Due to the high competition that keywords can have, it is advisable to identify a niche or set of keywords that clearly describe the web and that only a few have chosen before. In this way, it is possible to segment the line of action and with a good strategy, the target audience can be better reached.

The relevance of the keywords: One of the most important aspects of web positioning is to provide the web page with precise and specific keywords that can give the web page a good position within the organic results. For them, it is necessary to have an excellent knowledge of the target, that is, which search engines usually use, and what keywords they use to find a product or service.

Relationship of the keywords with the content of the site: The relationship between the keywords of a web page and its theme is a factor that search engines like Google consider fundamental. You must choose not only the keywords that fit the content of the web but also the keywords that users use to find the site.

Combine several key expressions into one such as (sale of computers + computers in Barcelona = sale of computers in Barcelona): It allows good readability in those points of the page where they are used, and it avoids the Frankenstein syndrome that many artificial clumping of keywords suffers.

The home page has been optimized: once the home page has been optimized, is to optimize the secondary pages with the appropriate keywords that identify those pages. You have to try to add the keywords to the main page naturally. In this way, that representative keyword of the web is highlighted.

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Take the time to work on your strategy. Start with the most accessible keywords. Once you position yourself better, then you can consider more competitive keywords.