Meta Tags: I’ve big tried to make a unique tutorial on entire meta tags that using in the field of SEO. All beginners will get perfect instruction to write & use all HTML meta tags if they draw entire attention to below guidelines
Meta is the first step for On-Page SEO & its conveying summary about the page into search engines. Meta also plays a very important role in the On-Page SEO to ranking any website. So every web developer or SEO Analyst needs to know in details how to use meta tag. The meta tag is never visible on the webpage, it is a hidden part of the head tag of the webpage. The search engine will read the information right there.
How to use Keyword in the title tag?
Page title plays a most powerful role & an important component on page SEO ranking factors. It tells search engines what the page is about & display preview snippets for a given topic within maximum 60 characters. Google primarily uses the tag to appearing headlines users can see it search engine result pages
According to the 94% participants in a survey, the title tag is the most important place to use keywords in order to get high ranking in search engines.
One important thing is to use keywords in the title tag that means the search engine will “bold” it so; the title of your site should be enough descriptive. To Creating an attractive title tag, a significant amount of visitors can be increased and help those visitors to invest in your site. Just do not think of using optimization and keywords, have to think about the overall experience of what he would like to visit on your site. Remember, the title tag is the first contact of your site to a new visitor, so be careful that your title tag creates as many positive poses as possible ‘positive impression’.
The key point of Optimize HTML title tags are:
- Title tags maximum 65 characters long including space
- The keyword that will be based on your site will not use more than 3 times in your Meta Keyword tag.
- Lead with Core keywords each page & use first in your title tag
- Title tag must be unique for each & every page. Don’t use duplicate title tags
- Keep in short your important phrases with simple language
- There should be a strict observation of the words of the keyword that does not go wrong grammatically.
- Don’t use commas (,), underscores (_), & others punctuation dashes. Only separation use pipes (-)
- Do not repeat same words more times in meta keyword, try to write it in another way.
- Make title tag relevant & should describe content on the page
Then you use your selected keywords in another tag like:
There are given important 4 meta tags that can affect your website on page SEO search ranking-
- Title- Meta Tag
- Description – Meta Tag
- Keyword-Meta Tag
- Author – Meta Tag
<head>Meta tags are located here</head>
Title Tag: It is not necessarily a meta tag but contains the similar function. Title tag help to processing content is about & remain ranking signals for Google as well as other search engines. The relevant title tag that displays search listings
- Make sure that you have included your target keyword in page title
- Title tag indicate importance of the keyword & try to place close keyword as per as possible
- Title tag length under 55 characters otherwise Google shorten them
- Every title tag obviously have to be unique
<title> title text insert here </title>, such as
<title> easy-seo-guideline-for-beginners-step-by-step </title>
Meta Description: The meta description tag is where you put a summary of the content of a page. It can help improve click-through rate to website landing page. The tag is not used for search engine ranking, the text of Meta Description is used as an under the title tag of a site in search results. This meta discretion tag actually works advertise copy; Take a visitor to your site from the search results page.
- It should not be too long, use maximum 160 characters because search engines only read up to a certain number of words
- Make sure include your target keyword closer to the start of your meta description
- Make certain your meta is unique & evergreen
<meta name=”description” content=” you put your site summary”/>, such as-
<meta name=”description” content=” The website based on beginners SEO guideline, tips, and tutorials with effective method including on page and off page that will drive more organic traffic”/>
Keyword- Meta Tags: In meta keywords tag to place your website focus keywords which you have used on your website. If your website is related to SEO then your keywords will SEO related such as onpage, off page, keyword research, Backlinks etc. Unique keywords assign each particular page & must include the actual page content
- Use keywords tag maximum 5-10 words without space
<meta content = ” here put your website’s focus keywords by using (,) without space ” name = ” keywords ” /> such as
<meta content = ” onpage,off page,keywordresearch,Backlinks ” name = ” keywords ” />
Meta tag is now totally optional, Google & other search engines does not consider importance like Title & meta
Author – Meta Tag: This tag is meant to refer to the search engine that has been created the site. This tag will give your name. The code of Meta Author is:
<meta name = “author” content = “Enter your name here ” /> such as-
<meta name = “author” content = “Amir Sohel” />
Be caution to use meta tags:
- To use meta tags will get many benefits, on the other hand, due to its error use search engine can ignore your website then visitors will reduce instead of getting more traffic. So be caution before using it, know in details each meta tag then add properly. I have seen many good blogs who have kept the absolutely unnecessary Meta Tags on the blog. I think they might not understand the fact that this resulted in the search engine ignored their site. In this way, if the unnecessary use Meta Tags on your website then the search engine will consider the entire site as Spam.
- Remember that you never use uppercase text in meta tags, always use lowercase letters.
11 more Essential meta tags for SEO in 2018:
Meta tags provide a brief description of what content is basically on a site. Below are some of the basic meta tags for your convenience
Title Tag: Title tag help to processing content is about & remain ranking signals for Google as well as other search engines. The relevant title tag that displays search listings. The code for the title tag is:
<title> title text insert here </title>, such as
Meta Description: This meta tag is also important for the website. It highlights the basics of your site in the search engine. This tag is used to mean what is on your site. The code for the Description tag is:
<meta name=”description” content=” you put your site summary”/>
Keyword- Meta Tags: Through this Meta Tag, you can tell the content of your site to search engines. With the help of focus keywords, you can get the desired result on your SEO. The code for the keyword tag is:
<meta content = ” here put your website’s focus keywords by using (,) without space ” name = ” keywords ” />
Author – Meta Tag: This tag will give your name. The code of Meta Author is:
<meta name = “author” content = “Enter your name here ” />
Meta Language: Using the Meta Language informed which language used on the site for example if your site language in English then has to give (content=”en”/>). The code for the Meta Language tag is:
<META HTTP-EQUIV = “Content-Language” content = “en” />
Meta Revisit Tag: This tag is called a search engine when it comes to your site again. If you give 15 days, then 15 days after the search engine will come back to your site. The code for this tag is:
<meta name = “revisit” content = “15 days” />
Refresh-Meta Tag: This meta tag is also very useful. Those who update sites every minute will benefit from this meta tag. Visitors feel annoyed to refresh such sites repeatedly. So with this tag, you can set auto refresh time. Using this meta tag will refresh your site after a specific time
<meta http-equiv = “refresh” content = “600”>
After adding this tag to the site, after 600 seconds, after 5 minutes the site will be auto verified.
ARCHIVE-Meta Tag: With this tag, you can keep all your data archives in the search engine. If you want to keep the archive in the form, use this tag as <meta name = “robots” content = “ARCHIVE” /> and if you do not want it, then use <meta name = “robots” content = “NOARCHIVE” /> tag.
Meta robot: This meta tag can be used to control the behavior of search engine spiders on a page level. Meta robots can be used in a variety of ways to control how a search engine evaluates a page.
Follow or nofollow tags: It tells the search engine that this page should not be crawled. If you use the nofollow link on your page, the search engine will not use it for ranking and it can not be used on other pages. By default, the search engine retains all the pages have the following attribute.
For example: <META NAME = “ROBOTS” CONTENT = “NOINDEX, NOFOLLOW”>
Index or noindex: It tells search engines whether this page will crawl search engines and keeps indexes in future for reference. If you use noindex on a page, then that page will be completely out of the eye of the search engine. By default, the search engine assumes that it can index all pages, so there is no need to use index value.
Nosnippet: The nosnippet directs the search engine to refrain from giving a short written description after a title of the page and the URL in the search result.
ODP / YDIR-Meta Tag: ODP means DMOZ Open Directory Project. When a Google search engine robot from a site does not get a description tag, they take the help of DMOZ. They give a description of the site from the DMOZ. If you think that to prevent Google from doing such work, then <meta name = “robots” content = “NOODP” />
This tag can be given & if they think they do the job, then give it to <meta name = “robots” content = “ODP” />.
Yahoo, like Google, does this work. But in this case, Yahoo uses its own Open Directory Project (YDIR). So in the case of Yahoo
<meta name = “robots” content = “NOYDIR” /> and
<meta name = “robots” content = “YDIR” />
You can give code.
There are many search engines on the internet, for a particular search engine, different robots meta tags are used.
<Meta name = “googlebot” content = “index”> for Google
For Yahoo <meta name = “slurp” content = “index”>
For MSN <meta name = “msnbot” content = “index”>
Bottom line: On the above mentioned all meta tag are absulate part of perfect SEO. If you can apply the important meta tags in your blogs or website then search engines will easily visible your webpage.