How to do Keyword Research: 5 Basic Steps to do it Well

How to do Keyword Research: 5 Basic Steps to do it Well
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How to do Keyword research? It is the activity aimed at identifying the most important words for your specific project and thanks to which you can build quality content useful to users.

The search for keywords, today, is becoming increasingly important as knowing how to do keyword research and which keywords to position yourself is vital for the success of your website, be it an affiliate site or of any other nature.

This is mainly because, today, website owners are increasingly using keyword research tools, attractive themes and hiring professional copywriters for their content.

This, of course, creates greater difficulty in being competitive by positioning your site on search engines.

Remember when you typed a keyword or a search term on Google and found that 5 of the top 10 results were total junk? I did and it wasn’t long ago.

This was due to the ease with which it was possible to position oneself and to the possibility of using incorrect techniques that allowed easy positioning with content that actually did not deserve it.

Well, in a few years Google’s responses to the queries we type have become increasingly precise and exhaustive. This is thanks to the implementation of algorithms developed ad by Google in order to offer the user the highest level of quality in searches, passing the desire to make all these SEOs who wanted to be clever.

With Google increasingly selective in the information it provides to web users, it is absolutely imperative that you take the right approach to take keyword research to a higher level so that you can be competitive in the specific market niche where you are going to put yourself.

Keyword research is the first thing you should do before developing a content plan. Learning how to do Keyword Research correctly (from now on we will call it that) is also the first step towards developing a solid SEO strategy. The questions to ask are the following:

What do people care about?

How can you help people with your content if you don’t reach them with the right keywords?

Now enough chatter and let’s see what, in my opinion, is the best way to find keywords for your website. Ready? Let’s begin how to do keyword research.

The Smart Way How to do Keyword Research for Your Blog Post

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How to do keyword research –

Brainstorming (collection of ideas and keywords)

Exactly, the practice of brainstorming, in my opinion, is to be applied to 90% of the things in life, not only in Web Marketing. Putting black and white what can be our (but not only) thoughts about the focal points of the activity and everything that could identify it is absolutely a good method to be able to immediately have the keywords clear.

Your list should be quite long. Write anything related to your niche and business. If you are new to your niche or business, one of the best ways to think about related topics and categories is to search the forums (even older ones) to see what people are writing about.

There you will find “weak points”.

Whenever someone buys something, it is usually because they want to solve a particular problem. What problem is your audience trying to solve?

Another useful niche that you could consult is the Amazon reviews section for your specific sector. Reading the reviews will give you some important ideas to understand what is important for users.

Here is an example:

If I wanted to write a book on Affiliate Marketing I would certainly go and check what was written in 79 reviews, almost all excellent present in the book by Giannicola Montesano. Don’t you think it could be a smart move to also focus content based on customer feedback? I do

Start grouping keywords into different categories.

Categories help you organize your keywords, so you can later create content silos.

Ultimately: think of the intent that “the ideal user” has when looking for something.

Watch your current organic traffic

Remember: the best starting point is your website. Use your favorite analytics tool to process site traffic in the past few months. Always start from Google Analytics and if you do not yet have this essential tool, you must immediately install it on your website, so you can start collecting fundamental data for your online growth (the same also applies to Google Search Console).

You will mainly find two things:

Keyword searches that led to inbound traffic from the search engines. If Google Analytics doesn’t provide enough information on which keywords are attracting your traffic, try taking a look at Google Search Console (another essential tool that cannot be missing from your growth strategy).

The pages of your site that receive the most attention. To find these pages in Google Analytics, you must use the navigation menu on the left, select “Behavior”> “Site content”> “All pages”. This will let you know which pages of your website are receiving the most traffic.

By researching these two items, you can add them to your growing keyword list and continue to refine its categories. These analyses will also allow you to start evaluating the intent of visitors to your site and where their main interest lies. You can find out which pages are already performing well in search engines and what are the topics that your visitors surf the most.

Analyze your competitors

If you don’t yet have a website but are thinking of creating it or are finishing it, you can simply observe how your competitors move.

Even if you won’t be able to access your competitors’ Google Analytics, you can certainly take a look at which keywords are stronger than the others. This will already be an important value that you can take advantage of when implementing your content strategy. This step is possible to implement it through the use of specific software and tools for SEO and the analysis of competition such as Seozoom and Ahrefs that we will see shortly.

Use tools (and brain)

Are you surprised that I entered the use of tools only towards the end?

In reality, the search for keywords starts from an offline activity to arrive, only at the end, to precisely extrapolate all the data you will need to use when drafting your editorial plan and the strategy of the contents of your website.

A conventional Keyword Research involves the use of free but also paid SEO tools such as Seozoom and / or Semrush, from which to extrapolate words that can then be put in H2, H3 and so on.

Based on the principles of good relevance and low competition, conventional Keyword Research finds its reason for existing only in the search volume.

Conventional approach = Relevance + Low competition + Good search volume

Strategic approach = Relevance + Low competition + Good research volume + “Related interests”

But let’s see how we can structure one that is slightly different and that allows us to put the arrow on who adopts a conventional approach and with what tools.

Take action

The question that started this article was “What are people interested in?” And it is a good question, however, to make a Keyword Research that makes the difference one must ask “What else is it that interests people?”.

Well yes, after finding the keywords with the conventional method, I recommend that you also focus on what else your target users may be interested in.

What are the tools to do Keyword Research and why?

A simply indispensable tool for anyone who wants to keep track of all the data on their website. It offers a huge amount of internal tools for Keywords Analysis, Competitor Analysis, Positions, Link Building Tools and much more. Personally I have not found more complete tools for professionals, especially for the global market.

Let’s know how to do keyword research of these tools-


For too long, Ahrefs has been considered an alternative to the more well-known Majestic SEO, however in recent months it has been growing tremendously and, thanks also to continuous improvement on the databases, it has carved out a large slice of the market.

Thanks to this tool you will be able to analyze in-depth the backlink profile of your or competitors’ sites, but not only, in fact, but it also has a section dedicated to keywords that is simply fantastic.


Semrush is undoubtedly an excellent tool, not only for analyzing the competition but also for searching for keywords and for finding lots of information about a website. On the international scene, it is certainly the most used and known, however, in Italy it is suffering a lot from the presence of an equally valid (if not more) tool like that of Seozoom. The Semrush database is currently undergoing major changes which can return metrics that are sometimes very different from those of other tools.

In short, at least for Italy, it is a project that still requires work.


Google exactly, you read that right. In fact, if we pay attention, Google sends us signals on many similar and / or related keys to the ones we are looking for. An example?

Google Suggest is a very important tool for those who are preparing to do good keyword research, here is another example of suggestions related to the key we are looking for a present in the footer:

But it’s not over here, in fact, for a few days, Google has implemented a change that tends to suggest relevant or related content or keys to the one just searched, showing us the suggestions only when we go back on a search result exiting the visited site. Here is an example:


Ubersuggest, recently acquired by Neil Patel, is a tool that allows you to find all the “suggestions” of Google regarding that precise Keyword, all in the same place.

For good keyword research, this is a tool widely used because of the many ideas it offers. Often these keys are then processed in tools such as those seen above to analyze their relevance, relevance, competition, and volume.

Use it without if and without but!

Keyword Shitter

If you chew a little, it will be useless to translate the name of this tool …

Let’s just say you enter a term and he processes it all. Ok?

Seriously, it is a tool that could be very useful in those cases where you wanted to search for particularly sought after keywords, it really provides you with a lot.

Answer the Public

Answer the Public, literally “ask the public” is a tool that I use a lot as it is very convenient in finding keywords declined in practically all the ways users do it. Within this tool, I have found, at times, that users really search in very strange ways. That’s why you have to consult it! Take out the research that seems most interesting to you and insert it into the other tools for analyzing volumes.


When structuring how to do keyword research it is important to keep in mind? Certainly, the tools will give us interesting words that we can use to create our content, but we will also have to be able to intercept the related intents of the same users that we would like to intercept with our product or service.

Knowing how to do keyword research and how to use the tools well for Keyword Research certainly. The intuition that comes from the brain, based on user behavior, is the only element that makes all the difference in the world. Therefore sometimes it is good to also think sideways and to deepen related topics and words directly and indirectly.

The tools that I listed in this article are almost all paid or at least have premium plans. However, there are also free tools to do keyword research for SEO.

I just have to wish you good work.

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