Do you know how to improve domain authority? It is possible that more than once you have come across the term Domain Authority (DA). In fact, it is a vital factor within the SEO positioning of a page. The matter works as follows: Google determines the quality of the content and positions it by analyzing the source of the content.
That is, if Google considers that your website has a high Domain Authority, it will assume that your content is reliable and, therefore, it will position it better than that of your competitors. Referring to the fact that the key factor here is the source.
For this reason, sometimes you can find the content of lower quality or less relevance than yours in the first positions.
If you have felt identified and want to know how to improve domain authority then is the greatest way to obtain high Domain Authority and better position your content. This guide will give you some of the best techniques to achieve it. But first, some concepts can be made clear.
What is the domain authority?
The domain authority is an indicator that reflects the domain authority of a website.
This indicator – which is measured from 0 to 100 with 100 being the highest authority – is equivalent to the quality or credibility of a website by search engines.
Google takes into account more than 205 SEO factors to calculate the positioning of your website, and the Domain Authority is one of the most important.
This indicator is a metric developed by Moz and based on different factors such as: MozRank (popularity)
The total number of domains that link to your website
The total number of links to your website
Quality of these domains and links
User experience on your website
Domain authority is a logarithmic metric, meaning going from a 20 to 30 DA is easier than going from an 80 to 90 DA.
Some websites with a lot of authority and visited daily by millions of people such as Wikipedia, Facebook or Google have a maximum DA score of 100.
If our website stops being updated, receives some kind of penalty from Google, or some kind of degradation begins to be perceived on it (broken links, excessive loading time, 404 errors), most likely your DA be reduced.
What factors influence the Domain authority?
The authority of a domain (defined with the acronym DA) is a metric assigned by Google robots and determines the positioning of your website within the searches made in Google.
The DA is expressed by a number ranging from 0 to 100 and takes into account these factors:
The content of your site
Internal links to the site
The presence of alternative texts in the images (alt tags);
The age of the domain
The quantity and quality of links from other sources pointing to your website.
If managed appropriately and with a well-defined strategy, it allows your site to obtain a better ranking in the Google ranking and in organic search results.
Domain Authority vs Page Authority
Domain Authority is a different concept than Page Authority and both follow different metrics.
DA refers to the authority of the domain, the authority of the website or blog as a whole, while Page Authority refers to specific pages of your website.
02 Best Tools for Measuring the Domain Authority
In order to apply the right techniques that will increase the authority of your domain, it is important to have an overview of the status of your website and what aspects to focus your efforts on.
In this section, we present two popular tools that will help you measure the authority of your domain.
Moz Link Explorer: This tool developed by Moz allows you to discover the authority of the domain simply by entering the URL of your website or the site you want to check. Registration is required but it is free.
Some of the information this tool can provide you with are, for example URLs that were created recently, the age of the domain, the reputation of the site, the sites with the best rankings, the number of internal links and backlinks, the words key most used by the site, etc.
Unlike Moz, to use Ahrefs no registration is required and you have the possibility to check for free the authority of your domain or that of other sites and the number of do-follow links. This allows you to quickly analyze the effectiveness of your backlink strategy.
With Ahrefs you have the possibility to discover the backlinks pointing to a website and their origin, as well as information on the evolution of the positioning strategy, keyword analysis, SEO on the page, page authority (URL Rating ), etc.
Both the Moz and Ahrefs also have extra paid features, should your needs call for it.
How to increase Domain Authority of Your Website in 2021
A high Domain Authority is essential for your website to have visibility in search engines and thus the content and pages you publish.
If your website has a low Domain Authority, between 10 to 20, it will be very difficult for you to position any of your pages with a specific keyword.
On the contrary, if you have a high DA, you will have much more possibilities to position content based on different keywords, which translates into more visibility and greater monetization of your business.
If you want to do things right from the beginning, here is a list of the best 10 techniques on how to improve domain authority and reach the top positions in search engines
1. Develop a successful link building strategy
Linkbuilding is a technique that consists of creating external links pointing to your domain to generate website authority and thus improve the ranking.
For this reason, it is important that when generating backlinks you make a good selection of the websites you want to link to your domain.
And the question now is how to get those backlinks?
There are several ways to generate links to develop a solid and effective link building strategy. Some of the methods are, for example:
Popular guest posting basically consists of posting your content as a guest author on a third party website. In this way, you will have the possibility to include in the generated content some backlinks pointing to your domain.
This practice, at times, turns into an exchange of content between the two websites, so that the website or blog where you have published your content will also have the possibility to publish its contents on your site, including a link to your domain. This is a collaboration that is usually done for free and from which both parties benefit.
Guest posting has become an effective way to increase both website traffic and domain authority.
Tip: When choosing the blog or website you want to collaborate with, it is important that its target group and the industry in which it is active match yours. Otherwise, you will not attract new users to your site and your efforts will have been in vain.
If your online store has several domains, link them together!
If your company is present in several markets, this gives you the opportunity to create your link building strategy across your domains without requiring much effort, and thus to increase the authority of each of them.
2. Work on your content marketing strategy
Content marketing has become a very important SEO tool. However, as of today, there are still many online sellers who underestimate it and only focus on paid advertising.
There are several ways to incorporate a good content marketing strategy into your online store. From product descriptions to blog launches, webinars, podcasts, etc.
If your e-Commerce sells sporting goods, for example, it would be more relevant to Google if you had a blog with relevant tips and information for athletes.
Both Google and the media love active sites with always new content. With the help of guides, tutorials, and additional information about your products, you not only help your customers but also increase the likelihood of third-party sites linking to yours.
Tip: Use social media to spread your content and reach more users. This key technique will ultimately have a positive impact on your authority of a domain.
3. Generate natural internal links in your content
Once you’ve established your content marketing strategy, it’s time to put this third technique into practice.
Always try to link the content you create with other internal content or product pages in a natural way. This is a way to show Google that your content is related to each other and that you are consistent in your field.
In addition, (appropriate) internal links provide a good user experience, which Google also scores for higher domain authority.
Tip: Check out our free white paper to learn more about internal links and how to optimize them.
4. Look at broken links
On the contrary, it is an essential technique if we do not want to lower our rankings and lose our authority.
Just winning links for your site and generating internal links between your content is not enough to improve your authority. It is also essential to pay attention to maintaining these links.
If you point to a site that has been modified or removed for any reason, the link will indicate a page that does not exist (404 error) and you will lose the authority of the domain. The same happens if third-party sites link to certain content on your site that no longer exists.
For this reason, you need to identify links that no longer exist and remove them from your page. You can do this, for example, with tools like AHREF, which will give you an overview of broken links on your site.
Another option is to practice 301 redirection from time to time, in which it informs Google that a URL has been changed.
5. Comment blog on another website
Blog comments are an important technique for improving DA. But there are some rules for blog commenting. A lot of people don’t know how to do blog comments properly.
Suppose you have been on a blog post on top of a mobile review and you have just commented something like that in the post, Jake ‘Nice post’, ‘Good post’, then it will be spammed. This is not the perfect technique to comment on the blog.
Tips how to comment on the blog?
To comment on the blog properly, you must first understand and understand that blog post properly. After getting the blog properly, it is a good comment to relay that post.
It is not necessary that you delve into your website’s URL in that blog comment. First, you have to comment on something correctly in that blog. After that when you get a good and related blog post, then you can put your comment and website link on it.
Most of the time, a link to a blog comment is no-follow, but if you put a good comment on a high traffic website with your URL, then it gives you the possibility of coming to another extension on your website. Get which is very helpful to increase your domain authority.
6. Website loading speed
Nobody likes a Vlow website. If your website is very slow to open on the user’s device then most users will not visit your website. According to a survey in Google, the loading speed of your website is more than 3 seconds. Mobile users will never visit your website.
And if those users expand your website then they always bounce back on the same page. Due to this, your bounce rate goes to the bounce rate bar for which the value of your website becomes useful in the eyes of Google. The higher the bounce rate, the more the possibility of Google ranking of your website will work. So now user engagement is an important factor.
If the user does not like your website then your website’s score will not be increased.
So how does the loading speed of your website work?
To make your website loading work, first, you have to know how much is the loading speed of your website.
There are a lot of online tools to know the loading speed of your website, out of which Google Page Speed Tool, Lighthouse, GTMetrix, this 3 tool can be used by you. These three tools will tell you, Exactly your website is said to be annoying and Why is the website getting slow?
Mostly, it has been seen that the website has 4 reasons for being slow:
If you improve these four factors above, then the loading speed of your website will work to a great extent. For hosting you can take Webhosting of a good company.
When it comes to positioning, it is never a good idea to stick to a single strategy.
In parallel with content marketing and Off-page and On-page SEO, use social networks to reach thousands of users that will help you spread the content as well as increase your followers, which improves your website Domain Authority quickly.
Before launching, plan how you are going to use social networks.
Make your content easy to social share and add social buttons at the beginning and/or end of your articles.
You also create and keep your profile updated on different social media which relevant to your business and your content marketing strategy, not all.
Being active on social networks will help you spread your personal brand or that of your company, which will indirectly cause your followers to increase, the number of people who share and access your content, and with it your Domain Authority.
Pinterest for online stores
Get followers on Instagram and increase sales
Twitter for eCommerce
8. Attentive to the user experience: navigability and usability of the web
Domain authority: usability
In addition to quality content and a good amount of internal and external links, the navigability of your website is something that you must have very well optimized. You have to create a good user experience by easily designing a structure appropriate to the interests of your target audience and well-organized information is essential.
Keep in mind that the user when entering your website needs to find the information as easily as possible. So the loading speed of your website will play a key factor to improve your SEO positioning.
In terms of usability, it is very important to take care of the design of your website and that it is responsive. It is advisable to always check that the display on different devices is adequate and that all the sales and communication processes are working correctly. A well-developed page also helps to increase your Domain Authority.
8.Onpage SEO works
Properly working SEO Onpage is directly related to a higher Domain Authority. The reason? the better positioned your content is, the greater the volume of visits you receive. In SEO Onpage a series of elements come into play that you have to know how to work properly:
Keywords or Keywords: these are the main element to improve organic positioning. If you do not base your positioning on good keywords, it will be impossible for you to appear in the first results of a search engine.
Friendly URLs: to be more easily indexable, a URL must contain only lowercase, number, and hyphens.
Tags and meta tags: correctly elaborate the titles of the pages, the subtitles, the descriptions, and the links that you place in your contents.
A good density of keywords: the keyword you have used must appear naturally and with an adequate density.
Write a good Snippet: this is the information that will appear in Google search results. It should show an attractive title and a short description of the content on the page that attracts attention and gets traffic.
Working with the Domain Authority of a website is essential to achieve a good positioning of your content in search engines. At Antevenio we offer you the possibility of preparing winning SEO strategies.
It’s a long-term job so be patient.
You have to use SEO audit tools like Alexa or ahrefs to measure the progress & evolution of your website or blog, every month.
Compare your evolution with that of your competitors and analyze what you can improve and what is working for you.
The question arise how to improve domain authority? If you follow the above important techniques then you can easily improve your website domain authority.
Remember what’s most important: an effective content strategy. Content is and will always be the “king”, so if you want to stand out so that more and more websites refer to yours, it is essential to create quality content that offers added value to users.
Quality over quantity: It’s not the number of backlinks your website has that matters, but their quality. If the third-party sites pointing to your site are relevant, you will notice a positive impact on the authority of your domain.