How to beat Google on its own pitch without breaking the rules and getting banned? Here, white Hat link building techniques is the set of aimed at obtaining quality links, in full compliance with Google’s guidelines.
Spam tactics applied too lightly today can leave you completely out of the search engine SERP, and I hope for you this will never happen.
If you suffer a penalty, it can take months or even years to recover from these Google penalties.
In addition, Black Hat SEO tactics often create a worse user experience and we know how much Google cares about providing the best user experience and the most relevant search results.
So what’s the answer?
Without a doubt, White Hat SEO!
White Hat link building techniques are what can provide you with the best possible ROI, the most reliable results, and the long-term gain you’ve always dreamed of.
In this case, we are talking about sustainable growth that you can always rely on.
That’s why I want to create this comprehensive guide: all about how to use White Hat link building techniques to rank your website higher, attract more traffic, and increase conversions.
At first, we have to know what makes the difference White Hat and Black Hat SEO
White Hat SEO vs. Black Hat SEO
Search engine optimization (SEO) is based on improving the positioning of a website in search engine results.
This kind of search engine visibility is more than great, it’s great if you know how to do it!
In the ranking of sites for search engines, some tactics are directly in line with what Google requires, while others are a little more nuanced.
With this in mind, SEO strategies can be divided into two camps: White Hat and Black Hat.
What is White Hat SEO?
White Hat SEO refers to all search engine optimization tactics that are in line with search engine terms of service.
In other words, you are playing by the rules of Google, Bing, etc.
In this case, your website is not only ranking higher in search engine results but you are giving your target audience a valuable and useful experience, and this is the secret to getting many more conversions.
What is Black Hat SEO?
Black Hat SEO is practically the opposite of White Hat SEO.
Think of it as the dark side of search engine rankings.
Black Hat tactics include everything from keyword stuffing to sneaky redirects to other sites.
Therefore, any tactic considered deceptive or harmful to consumers also falls into the Black Hat category.
To help our websites and for the benefit of clean and competitive SEO, there are Google’s algorithms that are constantly changing and updating precisely to combat these bad practices.
For example, the famous Google Penguin update was carried out precisely to counter the practice of paid links, low-quality links, and keywords stuffing.
When Penguin was launched, a colossal number of websites saw their position in the SERP plummet in a single day.
All this brings us to the next point: if you play with Black Hat SEO, plan to definitely get a penalty from search engines.
The more penalties you get, the more time- and money-consuming it will be to clean up your website and rank it again in search engines. Should you risk it like this?
Now that we’ve done some clarity, let’s dive into the White Hat SEO techniques that every company should use.
The focus of our work we use the White Hat. To employ the White Hat link building technique, we only follow best practices as this is the only way to be transparent in the process and ensure that both sides are satisfied with the results. The promise is always to deliver safe and stable results for you.
How to Rank on Google Using White Hat Link Building Techniques
Here is a list of the most successful White Hat link building techniques commonly used to acquire links. Each of them presents a different form of value, to be evaluated in order to better position your website.
White Hat link building techniques to implement
01.Focus on the user experience
There is something you should know about Google: the big search engine wants you to put your users first. This is one of the biggest problems for a website: instead of writing content for search engines, doing effective SEO means creating valuable content for human beings.
In fact, Google’s algorithms are designed to reward those websites that offer easy and enjoyable UX, which is why SEO and UX are two such intertwined disciplines.
Without SEO, no traffic will go to your website.
Without a good user experience, search engine rankings will suffer and your website may fail to convert inbound traffic.
Of course, it’s not just Google that wants it, users want it too.
Give users a great experience and they will choose you from all those websites that provide mediocre value.
To improve the user experience, I recommend that you focus on these elements:
Simplify navigation: Good website navigation makes it easier for search engines to crawl and allows users to quickly find what they want. The result? More visibility in searches and more conversions. Ideally, you should work with a trusted web developer to make sure your website ticks all the right boxes.
Make sure your website is optimized for mobile devices: Google’s Mobilegeddon update in 2015 established that search engine preference will be given to websites that are responsive. In other words, Google improves the ranking of websites optimized for mobile devices by reducing the visibility of old websites. So, if your website isn’t mobile-friendly, on the off chance that your website is found, the chances of conversions will be pretty slim.
Speed up your site: The speed and performance of your website (desktop and mobile) is a value that Google values. But your page loading speed also directly affects your site’s UX.
Think about it: how long would you wait for a page to load? I no more than 3 seconds. You?
Check the loading speed of your desktop and mobile websites using the free Google PageSpeed Insights tool.
Remember, black hats don’t prioritize UX, they’re too busy cranking out a bunch of websites in hopes of ranking high.
Create a website and invest in creating an incomparable user experience.
Keyword research is the basis of search engine optimization.
Once in SEO, everything was easier: it was enough to find some keywords and fill the pages of a website and the games were done.
Google is much smarter today than it was then. Now it understands linguistic nuances, semantics, synonyms, and answers.
This means your White Hat SEO techniques need to be even smarter.
Keyword research indicates what users are looking for. Then, use this to select content topics and pillars for how-to articles, videos, evergreen content, etc.
After doing this, make sure your keyword is included in the webpage keywords:
Article title, page title, and meta description.
URL – this is what appears in search results and attracts users.
The first paragraph of the article – this engages readers and tells them that your article will focus on their search term.
Subtitles for articles – Keep readers’ attention while they are continuing to read the page.
Create unique and valuable content
03.Create unique and valuable content
Stealing content or creating low-quality content and obviously spam as well as being harmful to your web project’s SEO.
Sometimes, you may not know that you are breaking Google’s rules, so I’ll explain it to you:
Do not republish existing posts without attribution.
Do not rewrite content that already exists.
Stealing other people’s web content is unethical besides the fact that Google doesn’t like duplicate content.
So, in most cases, stealing content doesn’t even help rank your website in the SERP.
Because? Because it doesn’t help your users who want something unique, educational, trustworthy.
It’s best to create a truly unique and useful content for readers as part of a comprehensive content marketing strategy.
Remember, Google always rewards original websites that constantly strive to improve the user experience.
Among all the signs of engagement, Google also pays close attention to how long users stay on your page.
If Google notices that people are leaving moments after they arrive, your website’s position in the SERP will drop hopelessly, know this!
It doesn’t matter how many keywords are placed in your content, if the content is short or doesn’t meet the needs of users, they will leave your website and never come back.
If you don’t have the time or resources to write valuable content, you can pay copywriters to help you create a good editorial strategy.
As part of your White Hat SEO strategy, always make sure you are generating long-lasting content.
If you take a look at all the studies on search engine ranking factors, you can easily understand that there is a strong link between the content and the in-depth topics. What does this mean?
It means that content positioned well in search engines covers an entire topic on a web page.
For example, if you sell office furniture, you could create a 5,000-word guide to choosing the right desk. It would cover ergonomics, trends in office design, and all the other factors that influence purchasing decisions.
Since the guide shows you everything you need to know about office furniture, it would likely rank much higher in search engines than the competition.
But more importantly, readers will find your content valuable and useful, which means they’re more likely to come back later on their purchase journey.
Let’s go deeper into the topic of useful content: how important are they in reality?
Google has an AI technology called Google RankBrain which allows it to measure whether or not users are satisfied with a certain set of search results.
If your content provides users with what they want, Google ranks your website higher than the competition.
Unique and valuable content is an important part of your White Hat SEO technique – you can’t afford to do it right!
We have already talked about how important link building is for search engine optimization.
Compared to your link building strategy, even new and valuable content takes a back seat.
If you check the best pages on your website, you can bet they all have a good number of quality backlinks. This is how Google works!
The problem is that building link is not an easy or quick task. Takes time.
So what is the alternative? Buy the links !!!
Of course, buying links is a quick and easy way to get lots of high-quality links from sites that will certainly improve your website’s ranking.
But this Black Hat SEO tactic can also attract a severe penalty from Google if you get caught.
Google is always looking for signals to understand if your backlinks have been earned and not bought.
Quality – focus on earning backlinks from authoritative sites that people value and respect. If a high authority site like Corriere Della Sera links to you, it’s much more effective than getting links from heaps of non-authoritative sites.
Relevance – for example, if you sell kitchens, it makes more sense to have a backlink from a brand like Snaidero than to a company that produces truck tires. If a number of non-themed sites link to you, be prepared to see your site descend into the SERP.
Natural growth – how many backlinks are you getting overtime? If Google sees that you get a lot of links and then nothing, it probably means that you paid for them!
So how can you get clean backlinks? Try these White Hat SEO methods:
Interview experts in your industry and write a great blog post, including their name and link to their social media profile. Then, send them a link to the article and ask to share the post on their social networks and on their website. This will allow you to earn more shares, getting your post noticed and linked by sites with high permissions.
Replace broken links on other websites. Find out the broken links on other high authority sites & offer the site owner your website link as a replacement link. Since you are adding value to your site, people should be happy to link to your site.
The final White Hat SEO technique you need to know is on-page SEO. Okay, technically this is more than a technique or strategy, it’s a trick for all those tweaks and tweaks you have to do on every page to rank your website higher in the search engines.
The beauty of on-page SEO is that these simple and sustainable actions can create big changes.
As a starting point, I wanted to highlight 4 elements to focus on.
Create descriptive URLs
Google uses the URL of your page to understand what the content is about and therefore, make your URLs short and rich in keywords (but do not overdo it). This way Google will know exactly what the page is about and how to index it.
Build internal connections in a logical sense
Internal link building is one of those SEO strategies that people don’t think is very important, instead, it is and how! First of all, each internal link on the page helps Google to better understand the content and architecture of the site. Second, internal links send link juice to those pages you want to rank higher.
Use keywords strategically
We’ve already talked about keywords and how important they are to your White Hat SEO strategy. Search engines have evolved now and techniques like keywords stuffing no longer work.
Use your target keywords and variations in strategic places that show Google what the page is about like:
In your title tag
In the H1 or H2 tag
At the beginning of your content (introduction, in the first line it is better)
We know that search engines cannot see your images. So how can you optimize them? Use alt tags. Search engines use alt tags to find out what images are for, so they can index them. The more descriptive your alt tags are, the better Google will understand.
White Hat SEO boils down to one fundamental thing: You have to think like Google!
Google’s goal is to put users first and provide truly useful content, so that’s what you need to do, provide a great user experience!
For this, it is necessary to face things in the long term. Don’t be tempted by the hit and run strategies offered by Black Hat SEO tactics. Don’t put your website and business at risk.
Investing in the White Hat link building technique means leading your website to success built on a solid and lasting foundation!