How to Use WordPress Internal Links For SEO in 2021

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Do you want to create WordPress internal links in your content? Internal links are a very effective strategy to improve the positioning of your site’s pages in Google and also improve the user experience.

To improve the SEO of your website it is important that you take care of the WordPress internal links on your website, creating a coherent and visible structure for search engines, avoiding broken links or pages that cannot be easily accessed. Internal links are up to you and are essential to show Google signs of authority. You just have to follow a series of steps, it is relatively simple. We explain how:

What are the internal links?

Internal links are those links that link to pages of the same domain. The hierarchy of links is marked by the main menu of the homepage. Through the main menu of the home, the authority or link juice is spread through the different pages of the website.

But the internal links are not only in the main menu. The link juice circulates throughout the page. A website with a good link juice needs a powerful branching. For this we have the different links between articles and content within the same domain, helping to create a network of related pages.

Links between articles:

They are essential for navigation, they help the user and Google to understand how the content is structured

It’s reinforce the SEO value of the content by generating link juice (authority)

They help to improve the SEO positioning of certain words

Boost efficiency in website indexing.

How is the link juice of my website?
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Link Juice (WordPress internal links-

Some tools such as Cognitive SEO allow you to know the link schemes that a website has and detect if that network of links flows without problems. This tool is paid, although it has a 14-day free trial.

What are WordPress internal links on your site for?

Internal links in your content mainly serve 3 things:

User experience

Links help a user better navigate your site and find valuable information that you want them to see, whether on or off your site.

This offers a better user experience to your blog readers.

Fewer bounces, more time on your site

They also help to make visits to your site of a higher quality because they can …

Reduce the bounce rate

Increase the time engagement that the user spends more time on your site

More engagement since the user is taking action by clicking on a link

Google can see all of this information, so something like bounce rate can affect your ranking.

Help Google understand your website

As internal links connect pages and content within your site, it helps Google and other search engines understand the structure of your site and its most relevant pages.

When Google crawls your site, it follows the links that take you to other pages.

This can result in better indexing of your site within Google.

It can improve the positioning of your website

If you are looking to improve your site’s ranking in search engines, internal links are key because they help distribute “page authority” (PageRank) to the important pages or content on your site.

Therefore, it is one of the most important strategies when you are optimizing your content for SEO.

What types of WordPress internal links can you use on a website?

Links are what they are: hyperlinks that connect one page to another. But you can play with the titles and the anchor text to improve the SEO of your page. You can link to important keywords found in an article or to more natural phrases such as “click on this link”, “Find it here”,

The most important thing is that you flood your website with internal links, defining the architecture of your website well, and taking the user into account.

Links from new content to old content, or vice versa, from old content to new articles that you have published.

Built Links to related relevant content

Links from popular content (with more links or visits) to content with worse performance

Links to articles that expand the information or provide additional resources for reading.

How to find broken links on your website?

It is also important that search engine spiders do not run into broken links that prevent them from moving forward. Try to establish a routine to look for broken links on your website once a week, we recommend that you use one of these tools.

LinkChecker –Downloadable, very easy to use for inexperienced, and very useful for experts.

W3C LinkChecker Online tool in which you only have to enter and write the URL of the site whose broken links you want to check.

How to optimize the structure of WordPress internal links to improve Ranking

Navigation menu

It offers only the necessary tabs (maximum 5 or 7) in the first level and that do not occupy more than one line of the menu. What to do with the other tabs? Include those pages in the second and third level of navigation. The main purpose of the navigation menu is to guide the visitor and not overwhelm him. Highlight the most important sections.


A large space to include links to the most important pages of your website such as: «About Us», «Products», «Support», «Access to Suppliers» etc. Many footnotes also include “Legal Notice”, “Terms of Use”, “Privacy Policy”. Links to social networks.

About the footer

Some websites make a second footer, above the main one, where they include links to the most important categories, or to the most searched posts. These types of links help the structure of the web in addition to facilitating user navigation.

On pages and post

As we have said, do not be shy when it comes to linking the texts of your pages and posts. At the end of each post, you can include a list of related posts that may interest your readers, or a “post related” plugin

Side Banners

Along with the content, on the sides, you can also generate a navigation structure, with the inclusion of banners that link to other similar sections. Banners of “The 10 most-read posts” or “The 10 most commented posts” for example work well since you link to featured content and attract the attention of your readers.

Internal links in images

Another opportunity to distribute link juice, and one that is not used often, is to take advantage of any of the images that appear in the article to include an internal link.

You can add it in the same way that you include a link in the text: select the image and assign the link to any URL on your website (that is related to its contents).

Tools to analyze internal links

Screaming Frog

Through Screaming Frog you can identify pages that need a greater number of links and detect pages with excess attention. The objective of this tool is to identify both the most popular pages and those with the worst performance in order to establish possible links from the first to the second.

To detect internal links, once a website has been analyzed, you have to look in “internal” for two tabs:

“Level”: It offers you the “depth level” at which the URL is, from the index. Ideally, it should not exceed all three levels. You know that the greater the distance, the less force. So stay tuned.

“Links”: It gives you the number of internal links that point to a certain URL.

Search Console

As in almost everything, Google has its own service. Search Console shows exactly how the Google spider crawled your page. Through this tool, we look for outliers, pages that simply should not be where they are in terms of popularity (good or bad) and/or relevance.

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How to optimize WordPress internal links-

Google Analytics

Once we have found the pages where we want to add a link, we go to Google Analytics to be able to expand the information about the terms in Google: Acquisition> Search Engine Optimization> Queries. Through an advanced filter, we include the average position of the terms.

Once the filter is applied, we see a list of terms and phrases for which your content competes from the second page of Google. The objective of this third step is to identify the pages of our website that occupy the first position of the second page of Google, and that with a push of authority could improve their visibility and go up to the first page.

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How to optimize WordPress internal links-

AhRefs: To detect the most linked pages

You just have to analyze the domain you want and, in the left sidebar select “Best by links”. Next, you will get an ordered list from highest linked and generally strongest to lowest.

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How to optimize WordPress internal links-

Select the URLs that you consider and you already have a good starting point to be able to create a good structure and strategy of internal links

Open Site Explorer, by Moz

This tool allows you to determine the pages of your website with the greatest authority.

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How to optimize WordPress internal links-

To do this, including the domain you want to analyze in the drawer. In “Link Source” select “Only Internal” and you have it. The first five results, the most powerful pages, at your disposal.

The Best 5 WordPress Internal Links Practices for Your Website

Given below top 5 bad WordPress internal Linking habits and how To fix them

We leave you 5 tips to help you improve the internal links of your WordPress site.

The best internal linking practices for your WordPress site 1

Do Not Include Internal Links In Your Content

The worst thing you can do to make internal links is not to create them! You are the best asset when it comes to spreading the value of your website.

Every time you write a post, you must take into account the fact of linking other content to your article, you only have to embed those links directly.

As we said before, not only do you improve your internal links, but you also facilitate the incorporation of knowledge to your followers.

If you don’t remember all your previous posts or are unfamiliar with all the content on your site, you can use the search bar on your WordPress blog to find relevant topics. Another practical trick is to put your domain and a relevant keyword or phrase in a search engine, there you will have several results to link your topics and make links.

Use Inner Links Abundantly

As you know, all extremes are bad. Just as you must incorporate links, it is not good that you flood your articles with these. Not only can they find you, but it’s unprofessional in the eyes of your readers. Try to target topics that are relevant and not overuse the links.

Excessive Optimization Of Anchor Text

Here we come across another old SEO tip that has expired: over-optimize your internal links, using the anchor text exactly. Fortunately for all the people who like to read readable writing on the Internet, Google began to punish some of the sites that were doing this frequently with an “over-optimization” penalty.

The most important thing is to make your keyword text conform to various situations. Do not worry about linking specific phrases, since if your content is integrated into the topic, it must naturally be surrounded by functional phrases for Google, which create a good context to improve the position of your website.

Practice Unnatural Internal Links

Another point that you should not make is to make links that are not natural. An example is the use of a plugin to automatically link to the pages of your site anytime you use a particular word or phrase. This creates an unnatural backlink profile for those pages, causing you to have many links all with the same anchor text.

As you know, these techniques that are not natural can be penalized in a crucial way by Google or any search engine, making your website not even appear or worse, generating a very bad reputation among your users.

Remember, that sometimes it is better to do things well and with time (as you know, all this takes its period) and are well seen and, therefore, received by visitors and search engines.

Link To The Same Pages Over And Over

When you add internal links to your posts, don’t always use the same pages.

One scenario where this could happen is you have a very profitable page on your site, or perhaps services landing page that makes a ton of sales. Surely, you want to link that website as many times as possible.

However, it is probably not the resource you think, because it can begin to transform into a link considered unnatural.

Instead, you can create content parts on topics related to those pages, and link them naturally. Likewise, you must manage to give importance to all the themes of your website, considering various points so that they are taken as internal links.

To end…

We hope this post helps you learn about the importance of WordPress internal linking. Even to know how to correct a bad habit. As we always tell you, this is not an exhaustive list but it is a great start to improve.

What is your biggest challenge when it comes to WordPress internal linking? Tell us!

3 WordPress  internal linking plugins for SEO Auto Links

In terms of SEO, internal links are one of the key points and that many times we forget to take care of and pamper it as it should, and WordPress can make it much easier for you with the number of plugins to build automatic internal links that it has.

Be careful, I am not saying much less that they replace those that you can do manually, which are sure to be much more specific and of better quality, and you also have to be careful with this type of plugins to control the number of links per page and not they go crazy, but they are still a very good tool.

Well, with that said, let’s start with the list:

SEO Smart Links

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How to optimize WordPress internal links-

This is how SEO Smart Links looks more or less

SEO Smart Links is the classic among the classics in the world of plugins to make internal links, it has many customization options and it lets you link automatically by creating an anchor text list for the links you want.

It also allows you to choose categories, pages, the maximum number of links per post, if you want URLs to be repeated or not … come on, a blast.

Normally it is the one I use in my projects. Iif you need more you always have its Premium version which is even better.

SEO Auto Links

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How to optimize WordPress internal links-

And this is the SEO Auto Links settings screen

SEO Auto Links is another much simpler but just as functional concept.

It does not have as many options as SEO Smart Links, but I already anticipate that for something simple it will be worth more than enough, and it also has the added value of creating a box with related posts on the pages of your site, with which you can kill two birds of one shot.

SEO Auto Linker

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How to optimize WordPress internal links-

And finally, we present you SEO Auto Linker

The third party that we present to you is SEO Auto Linker, a very simple plugin, which only does one thing but does it very well. It allows you to put words and phrases as anchor text to create links to the URLs you want, similar to SEO Smart Links but much simpler, very suitable for novice bloggers in a first approach.


Well, to finish this I would only emphasize the following …

All this stuff about WordPress internal links may seem like a lot of work if you plan to do it manually, but always try to avoid that this is something totally automatic, the best thing is that it is half human and half artificial intelligence.

Neither kill themselves in the attempt nor give control to the machines.

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