Off page SEO helps you rank well in Google. Therefore, we should have a good idea about the off page SEO checklist.
Search Engine Optimization (SEO) is one of the ways to drive traffic to your site. While most people focus on-page SEO techniques like specific keyword targeting, off-page SEO is just as necessary, especially when working with competitive keywords.
That’s why we’ve created the Off-Page SEO Checklist. Adopting some simple yet effective strategies ensures that third parties, social platforms, and other online resources positively affect your search engine rankings.
In this article, we will discuss what Off-Page SEO is and why it is important. Next, we will discuss the top 12 off page SEO checklists.
What is Off-Page SEO?
Off-page SEO refers to activities outside of your website. Common examples include:
- Linking to other sites.
- Connecting with followers on social media.
- Encouraging other users to browse your webpage as a reference.
These activities help demonstrate that your website is important to others. Many search engines take your website content supported by external links seriously. All these factors encourage search engines to rank your site higher.
SEO stands for Competitive Engagement. Your closest competitor is working on on-page SEO, in which an off-page SEO strategy can become an important alternative to similar sites. Thus, engaging in off-page SEO strategies can play a role in changing the competition’s results.
The Complete Off Page SEO Checklist for Ranking Higher
Since you must work with other sites and platforms, off-page SEO may be outside your control.
Here is a complete checklist of off page SEO techniques for your convenience.
1. Securing important backlinks
Backlinks are URLs to other websites or online resources about your content. These links provide an important signal to search engines about the importance of your content. Of course, this is good news for your site’s ranking.
There are some methods to exploit all these backlinks. According to Moz and Buzzsumo’s study, list posts, quizzes, videos, infographics, and (starting with how-to) articles or tutorials effectively generate numerous backlinks.
If you want, you can do a link gap analysis using link explorer.
The Link Gap Analysis method finds sites generating backlinks pointing to your competitor’s content. Now you can join all those backlink sites because you can also get valuable backlinks for similar articles.
2. Competitor’s Backlink Analysis
Competitor’s backlink analysis is the second part of the Off Page SEO Checklist. There is a good story about this.
You and your friend went to a forest. Suddenly, a lion came there. Now you don’t need to run so fast that you leave the forest. You have to survive the lion’s attack.
Similarly, your website or blog will have many competitors. It would help to push back your competitor so the lion chases you, not you. “Google Ranking” works exactly like that.
Do you always have to keep track of how you are doing? And how are your competitors doing? In this case, “Google Search Console” cannot help you. Instead, you can use the “Ahrefs” tool and compare in the “GTmetrix” tool.
3. Link Building Campaign
Backlinks are well made, but now you must focus on Link link-building campaign. In this case, there are many things to keep in mind. First, there are many ways you can create links. I have outlined some points below.
- Directory Submission
- Social Profile
- Q & A Sites
- Forum & Community
- Job Portals
- Guest Blogging
- Mention Links
- Broken Links
- Link Exchange
- Link Buying
- Killer Content
- Genuine Blog Comments
4. Active on social media
You can regularly share your content on social media to attract traffic to a wider network. This massive campaign will be able to tell search engines how important your content is to people all over the world.
If you promote your content on social media, it will bring another dimension to the beginning. Boost your products and services to increase customer engagement with your business.
We recommend linking your content to relevant discussion forums like Twitter, LinkedIn, or Quora. This will inform you about hashtag (#) content related to your site.
5. Guest posting on third-party websites
Some sites allow guest posts. These posts are excellent opportunities to generate valuable backlinks.
Each website has its policy for guest posting. For example, some sites allow the embedding of URLs within posts. Other platforms allow you to only list your company or product information in the Author Bio.
You can attract new audiences by publishing quality content on third-party sites. This will increase the traffic to the site.
6. Spend more time in the comment section.
As it may seem, all websites are competing. But you can find some sites among your niche sites that are not your direct competitors.
When you can identify these sites, including them in the comments section is a good idea. You can establish yourself as an important figure in the respective industry by consistently posting positive comments.
Even the site audience will learn about your site by visiting your profile out of curiosity while reading your comments and increasing traffic.
Many sites (e.g., Quora) allow sharing links in the comments section. These links can be an important tool in winning the off-page SEO battle.
7. Consider local SEO strategies.
When you have a visible store, you naturally want your store to be found by local searchers on Google.
To do this, add your company to Google My Business. You can also include third-party review sites like Yelp or the Trip Advisor platform.
Ensure your business name, address, phone number, and website URL are included in all directories. Update immediately if any information changes.
By connecting yourself to all these platforms, you can improve your position in SERPs by doing off-page SEO.
8. Added RSS feed subscription box
Increasing visitors to your website one by one is the point of success. However, some sites lay the foundation for long-term SEO success by attracting new visitors. If you expect constant traffic to the site, you need to play with strategies to convert new visitors into regular visitors.
You can encourage your visitors to subscribe to the RSS feed. This way, visitors will regularly find content published on your website in the reading feed.
For example, Aroush Tech RSS feed:
You can encourage visitors to subscribe by adding RSS icons to your site. We suggest adding the RSS subscribe icon to the sidebar or footer for better results.
9. Post to the forum
Forums like the Comments Section can be a source of significant traffic. You can post on the discussion forum for expected results.
However, it would help if you refrained from over-promoting your content because it may mark your content as spam.
10. Building trust
Search engines want users to have a good experience with search results. Therefore, search engines generally emphasize displaying credible and acceptable sites in search results.
Search engines consider Page Authority and Domain Authority in determining the acceptability of a site. Domain authority refers to all websites and page authority to specific pages.
However, backlinks from spammy websites can damage your domain and page authority. So keep this in mind and check the authority using Moz’s link explorer.
11. Connecting public figures
Social media has allowed us to connect with key industry public figures (influencers). If you have a natural relationship with these people, you can promote your site through them.
Speaking of words, if Elon Musk or Bill Gates shares something positive about your product or site on their Twitter handle, headline after headline will be published. The whole world will flock to your site with curiosity. Naturally, this will increase the traffic of the site.
Find key people in your respective industry niche who can act as influencers.
12. Document sharing
Many websites generate documents. It can be a knowledge-rich e-book or PDF, presentation, survey results, user manual, etc.
You can easily attract users for any basic document through email subscription strategies. Later, the collected email data will help in push marketing. It is a great digital resource for you.
Depending on the platform chosen, you should provide a document download link, which will help with off-page SEO.
SEO is becoming competitive day by day. For that reason, on-page SEO alone is not enough for site optimization.
You should realize the important use of backlinks using off page SEO techniques.