Does the question arise Why Is social media An Important Part of Inbound Marketing? Social media are essential, especially inbound marketing strategies, because your target audience lives on social networks. Social media plays a great role in understanding a better target audience where you attract people to your website and hopefully convert these into leads. In addition, social media means spreading the contents of your business, maintaining a closer relationship with valuable customers, and even building a brand identity.
How does your targeted audience find you? Online!! And most of them are active on social media networks.
If you want a perfect and effective inbound marketing strategy, you should make your brand presence on social media.
Why Is Social Media An Important Part Of Inbound Marketing? Let’s know in detail.
What is Inbound Marketing?
Inbound marketing is about bringing customers to you instead of chasing after them.
It’s all about creating valuable and quality content so your prospects get the most help from the topic and engage with your brand.
This strategy has been a well-known strategy for a long time. Almost every business owner or entrepreneur uses these tactics to get audiences for their business.
The internet has made inbound marketing much easier and more effective than ever.
So, it’s vital to put in place an inbound marketing strategy for your business, especially when you are just getting started.
What is the difference between inbound marketing and outbound marketing?
You are probably wondering about the key differences between inbound and outbound marketing. Well, it’s obvious.
We are familiar with both terms. So let’s get a clear overview of the topic and what distinguishes them.
Inbound Marketing:
Inbound marketing is simply attracting visitors before they are ready to buy your products or services.
According to Oberlo, up to 63% of potential customers start their buying journey before a successful online purchase by searching for relevant informational content to meet their needs or solve a problem.
It’s a very good thing you can do to explain what your products are about, how they work, what type of problem your product or service solves, how to use them, etc.
It will help your audience educate themselves and decide to buy the product. It also helps the audience to build trust in your brand.
Outbound Marketing:
Outbound marketing sends messages to many potential clients or people hoping to make sales.
Unlike inbound marketing, outbound marketing is more sales oriented than education-oriented.
The simple concept of outbound marketing is the more people you can reach via message, the more possible sales you can make.
You can do outbound marketing by sending cold emails, newspapers, radio, pay-per-click, advertising, etc. All these are created to get people’s attention.
Why is social media important for your inbound marketing?
Social Media Helps with Branding
As you already know, inbound marketing is about attracting, converting, and delighting readers to get potential prospects.
Successful business owners share or promote their products or services on social media. Undoubtedly, growing a business and brand is a good practice.
Suppose someone shares their product or service details or relevant content on social media that helps readers solve a particular problem. In that case, it only stays on the timeline for a few days.
But anytime, a customer can land on the social media page by searching his base query and be a potential product or service customer.
So, the more you are active on social media, the more your audience will engage, like, and share the content. Then more people will see it.
Know Your Target Audience Through Social Media
There are a vast number of people who use social media nowadays. Social media is important to inbound marketing because the target audience lives on social media. They spend a hefty amount of time daily on different social media platforms.
According to FORBES, Americans spend more than 1,300 hours on social media in a year. That means about 3 hours and 30 minutes a day.
From social media, you can research your potential customer. Also, you can understand your target audience better.
People mainly engage in social media with the type of content they like, which is valuable for them.
So, through different tactics, you can know how your customer behave, what things they like the most, and what type of content converts them the most.
You can structure your content based on those to match your audience’s needs. Then providing that type of content, you can increase engagement and large sales.
Increase Organic SEO Efforts with Social Media
SEO is a revolutionary thing that can bring great success to your online business. SEO and social media go hand in hand.
You must be wondering, but SEO doesn’t go into inbound marketing. Well, you’re mistaken here. It’s a vital thing that must be put on the website.
And social media does make boost the process to get more clicks and rank the content higher on the SERP.
You probably want more people on your website to buy your product or service. Social media supports a lot in getting more visitor traffic.
The more active you are on social media, the more likely people will find your posts on their timelines. Eventually, they will engage more with your content and end up on your website to buy something.
Social media inspires new business ideas.
It’s important to keep researching different things related to your business to develop business rapidly.
Social media is a great tool in that case. You can have some immense indirect benefits for your business development.
When you engage with your audience, you will get many new ideas and directions for your brand.
These insights are needed to reach a new market segment or audience.
By asking questions to the audience and taking feedback, you can have ideas that will guide your business forward.
Also, you can promote your brand or expand your service offerings by listening to your audience.
You will always get ideas if you follow this strategy and pay attention to your customers’ words.
Social media is a valuable research tool.
Almost every well-known social media has a large data dashboard that you can use to grow your business.
Yes, you have heard it right. Whether it’s Facebook, Instagram, LinkedIn, Twitter, or any other social network, all have a feature of advertising.
That means you can advertise your products or services on those platforms to reach a larger audience and make sales.
You will find many handy tools showing valuable metrics to help you set up a good campaign.
You can also use social media to test your content; how do they work, which type of content gets more engagement, real followers etc.
For example:
Which type of product in your industry that the audiences ask for?
What are your competitors doing?
What trendy hashtags are used in your industry?
Like that, you can use social media and get tons and tons of valuable insight to grow your business and marketing strategy.
Wrapping UP
Why Is social media An Important Part of Inbound Marketing? We are living in a world where social media is something that you can’t avoid at all. Everyone, directly or indirectly, depends on social media, from consumers to business owners. So, it’s an important place to do branding and marketing to grow a business.
To be up to date with the latest trend, the work world, and customers’ interests, you must be active on social media to get maximum results.
When you can fully master inbound marketing through social media, the informative content you publish & the interaction you have with your audience establishes your trust among them.
Read more: Facebook Careers: Overview and Opportunities.