How to Use HARO for SEO and Link Building [2022]

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HARO is an excellent way to attract quality links from high-authority publications for your site. HARO link building also helps brand your website and SEO on relevant topics. Quality links from HARO are vital for a website to rank higher in SERPs. HARO has reporters from all around the World looking for content and submitting it within a daily deadline. If you are impressed with your quality writing thus, you can get a backlink.


Are you looking for an opportunity to get authority backlinks from high-ranked news portals or blogs? We know how hard it is to get SEO backlinks these days without having positive PR and exposure. However, with the HARO link building service, your struggle will come to an end.


HARO (Help a reporter out) is a free database service developed by PR expert Peter Shankman to create a global hub of resources for journalists. Anyone can sign up here as a source and promote their content on highly ranked websites to get SEO backlinks. Of course, that comes in exchange for quality coverage.


How does it work? We are getting on that point.


What is HARO Link Building and How to Use It?


Peter Shankman developed HARO to connect the infinite requests and inquiries for stories and resources by journalists, reporters or editors, and publications. It started as a Facebook group and today stands as a global digital database connecting and engaging reliable sources constantly for positive exposure. How does that work?


How to Use HARO for Link Building:


Once you are on the homepage of HARO, you will have two options. They are: to sign up as a journalist or to sign up as a source.


If you are willing to contribute to the huge society of publications and storytelling, click on ‘ I am a source’. And if you are looking for reliable sources that can contribute to your website click on ‘ I am a journalist.’


Once you have signed up as a source, HARO will send you a regular email three times a day (5.35 AM, 12.35 PM, 5.35 PM) from Monday to Friday. These emails include different topics with reliable domain names in the bracket. You can go through these lists and find out where you can contribute.


Once you have selected the relevant topic you want to contribute to, you need to make your pitch on it.


Here’s the thing, not all websites seeking unique content or stories are highly ranked. You can always check out their domain authority on Moz’s Link Explorer, SERP analysis, or Ahref site explorer.


Once you have pitched on the relevant topic, they will evaluate your piece of writing for quality. If your content is up to the mark, they will publish it on the upcoming story with the given link you have attached with your content.


This is how the HARO link building service works in a summary. Now you might want to know how HARO helps you to get backlinks that improve your SEO. Let’s get on with it.


How Does HARO Help Improve Your SEO?


HARO link building helps growing publications or promising writers with proper SEO feedback. Here is how it works:


  • Most publishers offer do-follow links. Search engines use do-follow links to level up the ranks of the given websites. Unlike, no-follow links, do-follow links are essential for improving SEO.


  • About 90% of all queries in HARO link building come from domain ratings of 50 or above. Getting backlinks from any of them will help you get more organic visitors to your website.


  • Only 35% of submitted queries by writers are published. If your query is published, it is already on the plus side of being rich and SEO-friendly content.


  • 78% of all the queries that are published, get 10K organic visitors per month. This is very crucial for SEO.



  • With HARO backlinks, you can get more citations from renowned brands like New York Times, Time Magazine, or ABC. Getting mentions from popular publications is extremely useful for SEO.


HARO Link Building Tips:


Now that we know what HARO link building is and how it works, it is time for peeping on some special tips. These tips will help you learn about to-do and not-to-do while pitching for your favorite queries.


  • Make it Fast: The market is competitive. More and more people are opting for opportunities. In this line of competitors, the fast you reply, the better results you get.


Take 15 minutes every day to check on the regular query list sent by HARO. If you find any relevant query, pitch it right after they post it with relevant data and information. Take some time to prepare your pitch but don’t wait for too long. If you wait more than 24 hours, there will already be too many submissions to pass.


  • Be Relevant and Useful: Journalists look for unique and different content. If your writing is too common and the information you provide is widely available in other places, you cannot possibly impress them.


Then again, your piece of content has to be on point and shouldn’t be more than 200 words at most.


  • Avoid Plagiarism at All Cost: You only have 200 words to impress the publications. If you waste these words in falsifying or copying content from other sources, forget about being promoted in the first place.


  • Preciseness: Yes, you are allowed to attach links with the queries you submit. However, Do not start to randomly put links to every social media channel or several pages of your website. Such an act will look very discouraging to the publishers.


What are the best techniques for HARO link building?

HARO helps a reporter with a huge database to track people’s feedback. It sends several requests from reputable media three times a day. HARO is divided into technology, Business, health care, and many others. It is no matter which industry you work in. You can get quality backlinks if you follow a few simple steps are:

  • Resister HARO site as a source and active your account  
  • Use Gmail to manage HARO mail landing in Gmail inbox
  • Daily monitor three emails from HARO, find the most relevant topics for your websites in quarries and answer potential partners.
  • Set up a template for response in your Email program
  • You can use CTRL-F to search the mail digests for topics quickly

Note: The answer should be catchy and memorable to attract and interest journalists. If journalists choose and publish their comments, you will get links from authoritative sites. Remarkably, Global media use HARO services like Forbes, Time, Wall Street Journal, the New York Times, etc. So, it will be worth it in favor of your website or Business.

What are the Advantages of Using HARO Link Building?

  • You can reach your target market.
  • It will help to drive authority traffic to your website
  • Get found by those searching for your Product and service
  • Branding yourself as an industry expert
  • You would be developed relationships with experts, journalists, and bloggers.
  • You would get the opportunity to display knowledge in an external space
  • It would be increase awareness among the publication audience
  • You will receive full free publicity
  • You will get advice and quotes from experts for your article or comments
  • It will help to make your content research and creation easier
  • You will find great prospective collaborators
  • It will be helpful to others 


Having strong backlinks from high-authority websites is a dream come true for writers. HARO makes it possible for you and comes with no charge at all.


It is a free link-building service for the global community of contributors. Even if you find the process hard enough to get strong backlinks, you can have any HARO link building agency to help you ease the process for yourself.


All you have to do is, pick up the relevant topic for yourself and make your piece of writing unique enough from others. We hope our article is useful for you if you are trying to get more reliable backlinks for your website.


Do share it with others and let them know how effective HARO can be in getting a more organic reach for their platforms.


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